At Bamboo Nine, we know the importance of effective calls to action. There is no doubt about it, we live in a digital world. Having a strong call to action on your website is an essential addition to any landing page or website. Having strong but relevant calls to action on your website will attract the attention of visitors to your website and will help increase user interaction, amongst numerous other benefits.
What is CTA?
So, it’s all well and good me chatting away about the importance of calls to action but what exactly are they? Call to action buttons are used on your website and on your landing pages to guide users towards your goal conversion. It is the section of the page that encourages users to take the action you want them to take.
Basically, a call to action is designed to elicit an immediate response from visitors to your website. Calls to action are used in business as part of a marketing strategy to encourage your website visitors to respond through action. Calls to action are an essential element in directing your visitor to the next step of the sales funnel or process. If you do not have a call to action button on your website, it is likely your business will end up losing money.
Why is it Important?
It may seem an obvious point but calls to action are an effective way for visitors to become involved in your company. The call to action is a key element on a webpage, acting as a signpost that directs the users on what path to take next. Without a clear call to action, the user may not know the next steps to take to purchase a product or sign up for a newsletter and it is likely they will leave your site without signing up to anything. A call to action clearly indicates which step to take next and helps visitors to move further down the sales funnel.
So, what are some effective calls to action? Read on to find out my top 5 Examples of Effective calls to action.
The Download button is a call to action that encourages people to get involved. By downloading, they are showing their interest and your website is building more traction. Having something that you can give to prospects in exchange for their email address is priceless. Do not ask for more information than you really need – name, email, and maybe one other item, max. The more information you ask for them, the higher your abandonment rate will be.
The Subscribe button is one of the most important call to action buttons for all social media users. Whether YouTubers or Bloggers, the subscribe button encourages visitors to your page to avoid missing out. By subscribing, visitors will be making sure they get all the latest updates from your website involving the most recent video or written content straight after it is released. To add a sense of urgency, you could warn people that if they don’t subscribe they will miss out on the latest updates – people hate being left behind.
Call Us Today
This is a call to action button that we, at Bamboo Nine, encourage our clients to add to their websites if they are selling a service. People like to know they can contact you if they need to and a ‘call us today’ call to action at the end of a webpage or at the end of an informative blog post, encourages people to take the next step and call the company to discuss their requirements or, at least, ask a couple of questions.
Share Now is an incredibly effective call to action button as it encourages all visitors to your website to share your website and business with other people. You can use this call to action if you want people to share your social message or blog post. Share Now as a call to action helps to increase the visibility of your business on social media and will help it grow in visibility as a webpage online.
Buy now is the most common call to action on any retailing site or any website that is selling a product. Buy Now! Brings with it a sense of urgency. Whether you are looking to purchase a ticket for an event, a new outfit or any other kind of merchandise, the buy now button creates a sense of urgency and gives the impression that you can’t wait around trying to decide, you need to buy the items right now.
It may be stating the obvious, but your call to action is worthless if nobody ever sees it. We would recommend placing your call to action on the upper half of your webpage so that it is easily noticed by all visitors to your site. Increase visibility by making your call to action button brightly coloured so that it stands out rather than blending in with the rest of the page. Size is also important. We would recommend a call to action button that is large enough to be noticed, but small enough that it doesn’t repel people. Visibility of your call to action button is key to its success. If you would like more information, please do not hesitate to get in touch with us – we are always happy to answer any questions you may have!
Clear and Compelling Message
Every call to action button needs to answer to important questions for your visitors: what do you want them to do and why should they do it? A powerful call to action employs a sense of urgency that encourages visitors to act immediately. Successfully using words like ‘now’ convince visitors to your website to complete the desired action, especially when combined with good visibility, value and design.
Here at Bamboo Nine, having worked in Digital Marketing for decades, we know that calls to action are extremely important for your business. We hope you have found this article useful. If you would like further information, give us a call today, we would be happy to help.
Do you have a call to action on your website? How successful have you found it to be? Leave us a message in the comments below, we always love hearing from you!