If I Were a Client?

Written by Chris Rivera
I always ask myself this question to understand what it takes to keep a client happy, engaged and more importantly, wanting to work with Bamboo Nine. I try to put myself in our clients’ shoes, as I think this is the best way to make sure we are delivering on the high expectations we put on ourselves.
I can only speak for myself, but if I were a client I’d want:

• Honesty
• Transparency
• Engagement
• Communication
• Give a ‘damn’ attitude

In this day and age of digital marketing, it seems many clients are happy to run through a list of agencies, changing yearly if needed, to find the right fit. Why is this? For me it’s easy, the above 5 needs haven’t been met. It may seem demanding, but I think these 5 expectations are the least a client deserves, so Bamboo Nine needs to fulfil these needs every single day – which some will argue is the hard part.

The Human Element

Most agencies talk about themselves, and why not, they should. They want to get across the ‘why work with us’ to their clients. The issue is, most agencies are very similar…Google Premier Partners, established agencies, great case studies etc. But, if we all have are the ‘whys’ is that really a compelling enough reason to work with someone?

The human element is what is important to me, and I try to lead by example and to instil this behaviour.  As a marketer at university, Maslow’s Hierarchy of Needs was always something that stuck with me, because if you remove a product or service, our ‘human’ needs are the most important things we concern ourselves with. Check out the following link… and discover the top two needs for yourself.

So, for me it comes down to making someone (a client in this instance) feel valued, fulfilled and like they belong –  a “we’re in this together” mentality.
We try and do this by being honest, transparent, and engaging. At Bamboo Nine we care for our clients… not just on their media spend, ROI, CPL’s etc., but on a human level. We aren’t, unfortunately, curing any world-wide issues, but we need to take what we do seriously and go about every task with vigour and enthusiasm. We spend money on other peoples’ behalf… and that is a privilege I am fully aware of.

So, Why ‘Bamboo Nine’?

Well, I’d say we want to be better human beings first, and an agency second. Roll on the cheesy comments, but if we care enough, the results always follow.

Lastly, this culture can’t be led by just Ian and I, we need like-minded colleagues and heads of departments to maintain this ethos throughout the team. I am most proud of the fact that each member of our agency is not only passionate about and dedicated to their craft, but they go that extra mile for each other and for our clients. Success is earned through hard work and giving a ‘damn’ – and the day we stop caring is the day we shouldn’t be doing what we do.

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