When it comes to social media, it’s like marmite; many people either love it or hate it. And yet, social media can be significantly beneficial for your business gaining, you so much more than additional visibility. If you don’t live in the middle of nowhere, you will know about Facebook, Twitter, Instagram and LinkedIn, and hopefully your company will be on one of these platforms. However, there is one platform in this list of competitors that is the most beneficial for your professional brand and that is LinkedIn.
What is LinkedIn?
LinkedIn is a social network specifically for professionals. Whether you are a business owner, a professional or a university student keen to explore future career options, LinkedIn is for everybody and anybody who is interested in developing professionally and connecting with other like-minded individuals.
LinkedIn is like a social marketplace for professionals to meet and connect with each other, talk about what they do and outreach to others regarding new opportunities. On LinkedIn, you can add connections in the same way you would add friends on Facebook and you can create your own personal or business profile, detailing your work experience and what you do. Furthermore, you can easily converse with other professionals via private message. If you want to increase your visibility in the professional marketplace, LinkedIn is the place for you.
Why is LinkedIn Good for Your Company?
Despite many people thinking LinkedIn is purely for job hunting, this is not the case. LinkedIn can also be used to grow your professional network, generate new business leads and display your professional experience. LinkedIn is a powerful tool for both individuals and businesses, offering a professional platform from which to gain visibility. So, without further ado, let’s take a look at why LinkedIn is beneficial for your company.
You Can Easily Find Employees
As already mentioned, LinkedIn is a brilliant location to showcase your experience and abilities as a professional. Therefore, if your company is on the search for employees, LinkedIn is a great place to reach out to potentials. You have the ability to scan through a person’s professional experience and message them with a job pitch. If your business is on the hunt for fresh new talent, LinkedIn is the place to be!
Brand Visibility Amongst Professionals
Another one of the benefits of LinkedIn is that it provides a platform for your brand to be visible on. Professionals in the industry, or individuals in search of work, will be able to find your company page easily, driving more lead generation. Furthermore, having an optimised company LinkedIn page increases your chances of ranking in Google’s search engine, furthering your company’s visibility online and boosting the number of visitors to your website significantly.
LinkedIn Provides a Professional Outlet
Keeping your company website up to date can be difficult. It’s a lot of work to keep up with the times and maintain your professional image online. However, LinkedIn allows you the opportunity to do this with ease. More than any other social media platform, LinkedIn boosts your professional image by allowing you to post updates, share blog entries and promote sales or new job opportunities with ease. LinkedIn also allows you to benefit from a professional outlet that is targeted at specific consumers. So, what are you waiting for? Get your company on LinkedIn and see how far social networking can take you!
You Can Measure the Effectiveness of Your Updates
When posting on LinkedIn, you don’t just publish a post and let it disappear into the void of content available on the internet. With LinkedIn, whenever you publish a post or an update, LinkedIn provides you with analytics that tell you how many times your post has appeared in front of a follower, the number of times your post has been clicked on and how many likes, comments or shares your post has had. These analytics help you gauge how well your posts are doing, helping you understand which subjects get the most attention and which aspects of your business your customers are most interested in.
Stand Out from the Competition
Not everyone has recognised the full potential of a company LinkedIn profile which allows you the opportunity to stand out from the competition. Establish your company as a leading authority in your industry and gain the competitive advantage to show your audience your company is a step ahead of the crowds.
There is no social media platform more beneficial to your business than a LinkedIn company profile. So, what are you waiting for? I would highly recommend getting your company a profile on LinkedIn. You can also encourage your employees to create their own personal LinkedIn profiles to link to your company profile. This will increase the visibility of your company not just in your own circle of connections but also within each of your employees’ social circles – imagine the reach possibilities!
It won’t take long for your LinkedIn company profile to reach thousands of people, generate new leads, open opportunities and encourage job applications all around the globe! If you’re not convinced, check out our Bamboo Nine LinkedIn profile here. Have a nose around our posts, content, employees’ profiles and connections.
Seriously, create a company page on LinkedIn. You won’t regret it.