Digital PR & SEO
What We Do.
Thank you for considering partnering with Bamboo Nine regarding your SEO and Digital PR campaign.
How we work
Our pricing model operates on an hourly basis, set at £100 per hour, ex VAT.
We meticulously track and record every hour. The hours worked in a given month are reported at the end of the subsequent month.
This approach ensures that our SEO clients have complete transparency regarding their investment. They can have peace of mind, knowing that their resources are effectively allocated towards their SEO and Digital PR campaigns.
How we get started
At our agency, we adopt a unique approach to SEO services.
We believe it’s not ethical to offer a flat-rate price for our SEO services without a deep understanding of your specific needs. To tailor our services effectively, we need to know about you, the essence of your brand, your top-selling products or services, and, crucially, your audience.
Our process begins with understanding how your audience searches online. Based on this insight, we create a tailored SEO strategy for you, complete with a recommendation for the monthly hours needed to attract new customers and boost your revenue. The extent of these hours will be determined by the findings of our initial month one analysis.
Month One –
Digital Marketing SEO Strategy
Month One – Digital Marketing SEO Strategy
The first step in our process is creating you a bespoke ‘Digital Marketing SEO Strategy.’
In this phase, we conduct thorough research on your audience using data from search engines, analytics, and various online tools. This research is critical for identifying your ideal customer and determining the most effective strategies to reach and engage them.
Our focus during the first month we work together includes:
Content Strategy: Understanding the type of content that resonates with your audience, how it should be presented, and the tone of voice that will be most effective.
Audience Engagement: Crafting strategies to connect with your audience, which is key to increasing sales and fostering brand loyalty.
The insights gained from the first month are pivotal in developing a comprehensive digital marketing SEO strategy. Our goal is to start driving leads through search engines as quickly and efficiently as possible.
We analyse and investigate your:
1. Brand Analysis
We analyse the brand positioning of your brand and your leading competitors.
We identify key areas to help differentiate your brand in the market. We provide options for how to position your brand best in a competitive market place.
2. Audience Analysis
Using multiple tools and client collaboration, we complete audience research for your top services.
We determine target audiences and assign by priority.
We research audience pain points and challenges related to your services and products. We create customer avatars for each audience segment.
3. Keyword Research Analysis
We complete in-depth keyword research to determine what users are searching related to your products and services.
We segment keywords into categories to ensure and organised and structured overview.
4. Landscape & Competitor Analysis
We analyse Google results for the keywords you are targeting. We analyse the top 12 ranking metrics of your competitors to determine what you need to compete. We provide a comprehensive breakdown of where you stand. This helps us determine what you need to achieve top ranking positions.
5. Paid & Social Media Analysis
This brief analysis allows us to research social networks that your target audience is visiting, along any paid activity (Google/Bing Ads/Shopping)
6. Data-driven Content Strategy
Based on our analysis we put together a full content strategy that aligns with your target audience along with a creative concept that will engage your audience across all channels.
Month One Pricing
Month One
In the first month, once our ‘Digital Marketing SEO Strategy’ is complete, we present our findings to you.
This includes a detailed SEO strategy and a recommendation for the suggested hours needed to implement it.
Our approach emphasises transparency and education. We ensure that you are fully informed about how we arrived at our conclusions. This step is crucial in helping you understand the value and reasoning behind the proposed strategy.
We start every SEO campaign the same way:
The SEO strategy we provide is a tailored plan crafted from the insights of the work we do in month one. This thorough and bespoke approach sets us apart from our competitors, offering you a clear and actionable path to achieving your digital marketing goals.
Commencing Month Two: Plan, Strategy, and Goal Alignment:
Upon your agreement to the proposed hours, we kick off Month Two with a clear plan, a defined strategy, and a shared goal. At this point, we have a solid understanding of your business and the target audience we are aiming to reach.
Ongoing Analysis and Optimisation
In the subsequent months, our focus extends to comprehensive analysis, ensuring your website is fully optimised for both users and search engines. This analysis encompasses several key areas:
- Technical Analysis: Assessing the technical aspects of your site for optimal performance.
- Backlink Analysis: Evaluating the quality and impact of your inbound links.
- Content Analysis: Examining the relevance and effectiveness of your website content.
- UX Analysis: Analysing the user experience for improved engagement and conversion.
- PR Analysis: Reviewing your public relations strategies and their digital impact.
For further transparency, all work is charged at £100 per hour ex VAT.
This will include work such as:
- Technical SEO
- Web Development
- Web Design
- Digital PR Outreach/Monitoring
- Content Creation
- Organic Social Media
Transparency & Reporting
You will receive dedicated support throughout your SEO campaigns, managed by a team of people that care passionately about your business. Our reports are sent out every month via a link to our reports page, which you can access with your own unique password. This link is yours alone and allows you to view both your current and past months’ successes.
Customer care, attention to detail and consistent results are the reasons why our clients continue to work with Bamboo Nine.
AI
We are a digital agency that works on behalf of our clients and we represent their best interests at all times. That means as new software and technology become available, we are early adopters and learn how to use it for the benefit of our customers.
AI does make content and design creation quicker. With this new technology, it means we can produce content quicker than ever before. There is a real skill involved in using AI, so the content produced isn’t robotic, generic or lacks purpose. The more unique and relevant articles we produce, the better for the client. That content needs to be guided by an experienced copywriter/designer, edited, and then uploaded to a website (whilst making sure the tracking is working and the call to actions are in place), as well as making sure it’s presented perfectly. All this takes time, experience and expertise.
Everything we do in SEO is sales focused. This means our research, content, outreach and analysis are all focused on your customers with the aim of increasing sales.
Tech Support Package:
Empower your online presence with our comprehensive Tech Support package. Our expert team of Developers specializes in maintaining WordPress and Shopify sites, ensuring they are always up-to-date and secure. With us handling the technical details, you can dedicate your energy to what matters most – your clients. Say goodbye to IT headaches and hello to seamless digital operations.