Client:

AB Building Products

What we did:

Media PPC
— Project overview

AB Building Products is a family-run supplier working with both DIY and trade audiences.

They came to Bamboo Nine looking to achieve a dramatic revenue increase through their website. Through bespoke PPC campaigns tailored to audiences and product lines, we delivered a huge increase in conversion value.

— The challenge

AB Building Products wanted to drive a large increase in turnover across online and retail while expanding their targeting to better reach more profitable cities.

They also set out the product lines they wanted us to launch and focus on within our PPC campaigns, and the key audiences they wanted to target across trade and DIY. Our team collaborated with them on a bespoke strategy targeting their goals.

— Our solution

We were able to meet the high expectations of AB Building Products through responsive, expert PPC work.

With campaigns built around their audiences and product lines, alongside regular check-ups with their team, we delivered stellar results. YOY, the client saw a 50% increase in impressions, a 199% increase in conversions and a 250% increase in conversion value, all while reducing costs by 14%.

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