Client:
Rugs Direct
Rugs Direct are an online retailer in the UK operating since 1997, offering a huge selection of rugs for sale.
In a competitive online marketplace, with many established retail names, they needed an agency to take their business to the next level and increase ROAS. We’ve worked on a long-term cross-channel campaign that has delivered stellar results for them.
Rugs Direct needed to boost online sales while efficiently managing 10,000+ products and keeping ad copy aligned with shifting search trends.
They needed a smarter PPC strategy to enhance ad performance, click-through rates, and ROI, alongside a comprehensive SEO strategy to drive organic traffic and leads. They also needed a strong social media presence to engage their audience and strengthen brand
Our teams have delivered fantastic results across each channel, ensuring consistent growth for Rugs Direct.
We restructured their PPC campaigns, driving a 167% growth in PPC revenue and a CTR rise from 6.04% to 9.93%. Shopping ads also saw a 31% conversion boost and 153% revenue growth, while search revenue rose 176% YoY. Our SEO and social strategies strengthened site authority, organic traffic, and brand visibility, ensuring long-term growth and achieving Top 3 rankings for the keyword ‘rugs’ ahead of huge international brands like IKEA.
The team at Bamboo Nine have been a tremendous help in growing our business at Rugs Direct and Stair Rods Direct. They provide clear communication on their plans and have a real want to understand our business as well as the goals we are trying to achieve.
Nick Acaster – Owner | Rugs Direct
