Client:
English Heritage Buildings
English Heritage Buildings (EHB) are the UK’s leading Oak Framed Building Manufacturer. With three brands in their portfolio, they wanted to adopt a strategy to maximise sales for each brand.
With their previous agency, they had very little access to their campaigns and were not paying the publisher direct. EHB also had limited reporting and new ideas coming from their agency. There was no accurate tracking in place, meaning there was no way to implement a sophisticated campaign that could be optimised on conversion data.
English Heritage Buildings wanted to partner with an agency who could offer a more transparent experience with increased access to the campaigns, as well as more accurate reporting.
The first stage was to restructure all three accounts, in line with the Bamboo Nine way of thinking:
01: We adopted a Single Keyword Ad Group (SKAG) model
02: We created both nationally targeted and geographic-specific campaigns
03: We appointed a dedicated account manager and supporting team
04: We integrated our in-house tools and scripts
05: We agreed on clear-cut KPI’s, goals and ongoing communication
06: Agreed upon and delivered a bespoke monthly report
Paid Search
The strong results being generated from the campaign restructures has meant that English Heritage Buildings remain a client since 2017. All three brands have achieved consistent year on year growth and continue to perform inline with client expectations, cementing their position as market leader in this highly competitive marketplace.
SEO & Digital PR
In addition to the paid search campaigns, Bamboo Nine are proud to have been appointed as EHB’s SEO & Digital PR agency. Focusing on producing traffic-driving content and Landing Page Optimisation (LPO) has led to a more quality and consistent stream of enquiries.
SEO and Paid Search teams drove up our search positions, improving website traffic and generating quality leads.
Lucy Hunt – Marketing & PR Manager | English Heritage Buildings
