Client:
The Suncare Shop
The Suncare Shop sell sun care, skincare and holiday products and are known for their wide range, great customer service and unbeatable prices.
They came to us with the goal of achieving an ROI of 10 in order to drive profitable sales and beat YoY results.
The shopping campaigns were built using Grip (groups of individual products) structure alongside a meticulous negative keyword exclusion method to ensure that only the most relevant searches triggered product ads. This ultimately allowed us to set the right bid for each product based on its unique performance, leading to a more optimal ROAS and profitable campaigns.
Results from January – October 2020 vs 2019
As a result of more controlled spending of individual products based on their return, and despite the current economic uncertainty caused by Covid-19, in 2020:
Bamboo Nine have been pivotal in moving us forward with our Digital Marketing this year. The team have gone above and beyond to make sure we’re optimising this crucial area of our business. They’re a great team to work with… knowledgeable, experienced and adaptable.
Sally Gamester | PA to The Suncare Shop Directors
