Client:
Jones & Tomlin
For over 75 years, Jones & Tomlin has been a fully independent, family-run business specialising in premium beds, mattresses, and bedroom furniture. With retail stores in Chichester, Horsham, Worthing, and now Guildford, they have established themselves as a well-known and trusted local brand.
They sought a Social Media strategy that would enable them to expand their brand’s reach online.
Organic Social
Supporting the Guildford store launch, we executed organic strategies like competitions and local Facebook group engagement. Our approach was fueled by thorough competitor analysis, identifying opportunities for differentiation and improvement.
We also conceived and implemented an SEO strategy that outpaced competitors, collaborating closely with the client’s Marketing Manager on video shoots, content editing, and tailored copywriting. Our in-depth hashtag research optimised content reach, while sales promotions strategically aligned with business goals. Tracking and reporting refined our cross-departmental strategy for maximum cohesion and effectiveness.
Paid Social
We significantly boosted Jones & Tomlin’s ROAS by nurturing users through the marketing funnel. Rigorous audience testing ensured we targeted the right people, retargeting based on platform and website actions. Our bespoke product category audience profiling delivered the right product, messaging, and pricing to each user.
Introducing rich ad formats and engaging content with timely messaging increased engagement rates and quality traffic. This dual-funnel approach was pivotal, driving localised store footfall while growing e-commerce sales and ROAS.
