firewatch.
100+ clients
10+ years experience
Firewatch is our always-on alert system that monitors your site for tracking issues, technical errors, and visibility risks. Built in-house by Bamboo Nine, it detects problems the moment they occur, creating instant internal tasks so they’re fixed before they impact your data, performance, or search presence.
our always-watching site monitoring system.

Firewatch is Bamboo Nine’s in-house alert system that continuously monitors tracking, consent, and site stability.
It checks the integrity of pixels, indexability, and other key technical signals that affect how your pages perform and appear on Google. When something changes or fails, Firewatch instantly alerts our team and turns it into an actionable task, ensuring it’s resolved before it can impact your marketing.
what we monitor.
As Firewatch is our own tool, we can react quickly to industry updates and add new alerts whenever needed. The system also records historical data, allowing our team to review previous scans and troubleshoot with precision.
Firewatch keeps a constant watch on your marketing pixels and trackers, alerting us the moment anything changes, breaks, or stops firing, so your campaigns always run on accurate data.
It monitors your consent mode setup to ensure it’s aligned with best practice and continues collecting actionable data, protecting both performance and compliance.
Firewatch checks your site’s indexability daily, making sure your pages remain visible on Google and that nothing prevents your content from appearing in search results.
By tracking key technical and stability signals, Firewatch detects the early signs of issues that could affect your website’s performance or data collection.
Because Firewatch is designed and built in-house, our team can quickly adapt it to industry changes: adding new alerts, refining existing ones, and evolving it to protect your marketing performance.
Tracking integrity
Consent compliance
Search visibility
Performance and stability
Continuous improvement
protection that never switches off.
Firewatch constantly monitors your marketing pixels and trackers, alerting us if they change, get removed, or stop firing – keeping your campaigns accurate and your tracking fully operational.
Our tool checks your consent mode integration daily, ensuring it always follows best practice and continues collecting the actionable data your marketing relies on.
With our crawl inspector, we can compare historic scans and pinpoint exactly when and why something changed, helping us fix issues fast and prevent them from happening again.
Firewatch safeguards your search presence by monitoring indexability, making sure your site remains visible on Google and your key pages never disappear from results.
Built entirely in-house, Firewatch evolves constantly, with new alerts, conversion tracking, and ad impression monitoring being added to spot anomalies before they impact performance or spend.

what our clients say.
We’ve collaborated with hundreds of brands, working on strategy-first digital marketing that delivers, time and time again. See what they say.