Client:
Boyes Turner
Boyes Turner LLP is a leading UK regional law firm based in Reading, providing expert legal support across family law matters including divorce, separation and child arrangements.
We partnered with their family law team to drive qualified enquiries through paid search and strengthen their visibility in a competitive local market.
The client needed to increase high-quality family law enquiries in the highly competitive Reading market, where established competitors were limiting growth. Additionally, the emotionally sensitive nature of divorce searches required a more strategic, intent-led approach to attract the right users at the right time.
Boyes Turner wanted to increase qualified leads and enquiries for their family law and divorce services within the highly competitive Reading, UK market.
Visibility against established local competitors was limiting growth, while emotionally sensitive search behaviour required a more strategic, intent-led acquisition approach.
We implemented a highly targeted paid search strategy focused on high-intent family law, family solicitor and divorce keywords within the Reading area.
Campaigns were built with tightly themed ad groups and tailored ad messaging to maximise relevance and enquiry rates. Alongside continuous A/B ad copy testing to improve performance, we strategically expanded location targeting into London to unlock additional high-value demand and scale lead growth efficiently.
— Key results
We delivered strong performance for Boyes Turner, driving high-intent traffic and increasing qualified family law enquiries through a tightly optimised paid search strategy.
