Brighton Bike Sheds

What we did:

Media PPC

– Project overview

Brighton Bike Sheds was founded in 2014 with the aim of providing attractive, sustainable and secure bicycle storage made by hand in the UK using the best materials available.

To help increase their market share and become a leading brand within the market, Brighton Bike Sheds needed an agency that would focus on the bottom line, driving positive ROAS (Return On Ad Spend) for the business.

– What we did

Through our initial onboarding process, we identified the unique selling points that made Brighton Bike Sheds stand out from the crowd, this allowed us to create highly relevant, persuasive ads to advertise across the Google Network.

Using a SKAG account structure allowed us to create ads that mirrored user search terms by containing the keyword within both the headline and the description. Not only did this increase the relevancy between the users search and the ad, leading to higher than average click-through-rates. It also allowed us to increase the Quality Score of the ads, providing a discount in the ads auction

Due to the longer user journey towards purchase as a result of the cost of the product, we created re-marketing display ads to keep the brand forefront in the mind of potential customers and drive them back to the site to purchase

As a result of this structure and the new strategy in place, from June 1st – July 31st 2019 vs the same dates last year:

418 %

increase in revenue for 89% increase in cost

55 %

10.87% click-through-rate across the search campaigns

57 %

decrease in cost per conversion (to £20.90)

24.11 £

return per £1 spent in advertising

Harry and Bamboo Nine have been a major part of the growth that Brighton Bike Sheds has seen over the past year despite the challenging circumstances. I would highly recommend them to anyone looking for a digital marketing partner to help drive their business forward.

Aaron Priestman | Owner, Brighton Bike Sheds

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Brighton Bike Sheds

As a result of this structure and the new strategy in place, from June 1st – July 31st 2019 vs the same dates last year:

Harry and Bamboo Nine have been a major part of the growth that Brighton Bike Sheds has seen over the past year despite the challenging circumstances. I would highly recommend them to anyone looking for a digital marketing partner to help drive their business forward.

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