Client:
Burlingtons
Burlingtons offers expert valuations across the UK for jewellery, watches, and antiques. With 30 years of experience, Daniel provides a personal, at-home service.
For many years, we’ve managed Burlingtons’ PPC, SEO, web design, development, and technical support, continuously refining their digital strategy. For Burlingtons, quality, rather than volume of leads is crucial, and we’ve continually strived to reach this across our services.
Burlingtons needed a seamless, high-performing website to reflect their premium valuation service and enhance credibility.
Their existing site required modernisation, better UX, and stronger SEO foundations to attract and convert high-value clients. We also needed to rethink our layout and content approach to better attract these clients, ensuring we weren’t targeting keywords likely to drive customers with less valuable goods to sell.
We completed a full website overhaul and migration, enhancing site performance, SEO foundations, and user experience.
We made careful and informed decisions about what pages to move, and how to organise the new layout, editing the content on every page to ensure it met the latest Helpful Content guidelines on Google. This integrated approach ensured Burlingtons remains visible, competitive, and trusted by clients nationwide.
