Client:
CamperKing
CamperKing is the UK’s leading VW campervan converter.
While they had earned a fantastic reputation among their customers, they recognised that an upgraded online offering was needed to take their business to the next level. They approached us to refine their digital strategy, strengthen their online presence, and drive more conversions through multi-channel marketing and a refreshed brand identity.
CamperKing lacked a cohesive digital strategy that accurately reflected its brand identity, engaged its audience, and drove conversions.
They needed a new look, clearer messaging, and an improved user journey on their website, as well as a solid multi-channel strategy for better brand awareness and engagement. In addition, they needed a new visual identity that better reflected their reputation for quality
We conducted in-depth research, including interviews and surveys, to shape a data-driven, audience-focused strategy.
From there, we refreshed CamperKing’s branding with a new logo and refined its messaging through a cohesive brand playbook. Our tech team migrated their whole website and optimised it for performance and consistency. Since then, we’ve launched targeted PPC, SEO, and paid social campaigns, built upon our strategy work and branding.
