Client:
Covers
Covers is a family-run timber and builders merchant operating across the south of England.
They were unhappy with their previous agency, and looking to build a stronger relationship with a new partner. Across PPC and SEO, we were able to offer a clear, joined-up approach with fantastic results.
Covers felt that their previous digital marketing agency had been lax and uncommunicative, leaving their digital presence lagging behind competitors.
They needed a fresher SEO and PPC approach, one built upon clear and regular communication with their internal team. They also wanted to work with outside help to hone their sales and product focus. Through these changes, they wanted to drive a long-term boost to revenue.
Thanks to our SEO and PPC expertise we were able to offer a high-performance campaign, with clear communication throughout.
Our Organic team worked on a range of technical improvements while adding keyword-optimised copy to product and category pages, while our Paid teams worked on high-conversion campaigns built around Covers’ audiences. Thanks to these efforts, our team were able to deliver a 79% increase in conversions, a 230% increase in revenue, and a 75% increase in ROAS over the same period YOY for paid media.
