Client:
Diamond Furniture
Diamond Furniture are a prestigious retail group based in Dublin, winner of multiple “Retail Excellence Ireland” awards.
Looking to bolster their presence within a competitive market, they came to us for a comprehensive digital strategy to drive new growth online. We worked on a cross-channel solution, driving clear returns on and offline.
Since opening 25 years ago, Diamond Furniture has developed a reputation for stylish, upmarket beds, sofas, and tables.
The furniture market is a competitive and evolving one, so their team approached us looking to bolster this reputation and deliver improved sales across their retail and digital storefronts. For our team, this started with a clear strategy across all channels, alongside a renewed audience profile.
We took over PPC, paid and organic social, and later SEO for Diamond Furniture, aligning them all through a unified marketing strategy.
Our PPC team looked to expand their presence in search, while our social teams looked to increase visibility and engagement for their brand. This led to a 32% revenue increase year on year, alongside a 26% increase in footfall at their store, maximising their impact on and offline.
