Client:
Maker & Son
Maker&Son is a UK-based luxury furniture brand specialising in handcrafted sofas and beds.
They needed a more cost-effective digital advertising strategy to generate high-quality leads and maximise their return on investment. Across PPC and paid social, our focus on user intent helped generate high-conversion leads while lowering costs.
While their online advertising was generating leads, the cost per acquisition was too high for Maker&Son’s long-term sustainability.
Their ads were generating engagement but with high costs per click, if those users weren’t interested in a high-end piece, the money was wasted. They needed a more refined approach to ensure they were targeting the right audience at the right stage of the buying journey while reducing costs.
We implemented a full funnel strategy, guiding users from initial brand awareness to conversion.
By tracking engagement – such as video watch time – we ensured only high-intent users moved down the funnel. At the final stage, we retargeted them with strong conversion-focused messaging. Since taking over their PPC and Paid Social, we’ve significantly increased lead quality while lowering cost per conversion, delivering measurable and sustainable growth for Maker&Son.
