One Day Tests.
About One Day Tests
One Day Tests is a private diagnostics provider delivering both routine and specialised blood tests with rapid turnarounds. They cater to all individuals, offering convenient testing services in-clinic or at home, complete with actionable follow-up points.
They sought a Social Media strategy that would enable them to expand their brand’s reach online.
Their Challenge
As a new provider, One Day Tests faced the challenge of quickly and effectively communicating their services to the public. Their goal was to establish themselves as the leading choice by highlighting their groundbreaking laboratory facilities and deep expertise, alongside showcasing the passion and talent of their team.
Our Solution
SEO
In alignment with One Day Tests’ current services and future aspirations, we conducted rigorous research to comprehensively understand our target audiences and their needs. This groundwork facilitated a detailed competitive analysis, laying the cornerstone for our strategic, data-driven approach. Using this comprehensive insight, we crafted a pragmatic, step-by-step strategy anchored by One Day Testsβ unique value proposition: empowering people to take control of their health.
We optimised their offerings to match relevant search criteria and produced targeted, high-quality content. Strategic use of AI tools streamlines production, complemented by expert human oversight in copywriting and SEO to ensure uniqueness, precision and the much-needed human touch. As we collected significant data, we employed AI systems for rapid analysis and insights, further boosting traffic. This approach allowed us to maximise ROI effectively, even with limited budget resources.
PR
Our PR team achieved widespread media coverage in national lifestyle and regional press through a dynamic blend of reactive and proactive strategies. Doctors from One Day Tests enriched our outreach by providing authoritative commentary on health topics linked to their blood tests.
This strategic input led to high-profile features on esteemed websites with strong domain authority, including prominent outlets like Metro, inews, Menβs Health, MailOnline, Sheerluxe, and The Sun, significantly enhancing the company’s visibility and credibility.
What One Day Tests Said About Us
Bamboo Nine have really helped with our company’s growth. The team have devised and executed a SEO content, PR and social media strategy that has broadened brand awareness, and driven more quality traffic to our website.
Andy Morton | One Day Tests