Sash Windows London – Organic SEO

What we did:

SEO Organic

- Client overview

Opening in 2005 as a family-owned, professionally managed window and doors company, Sash Windows London Ltd. is now the leading installer in the London and Surrey area. When they approached Bamboo Nine, they were struggling with organic visibility due to previous black-hat SEO work that had landed the domain in a Google penalty. They were looking to regain their competitiveness in a crowded market.

- What we did

We started from the ground up, creating a new website based on user behaviour data and keyword-focused categories. We ensured that the domain was future-proofed against Google algorithm updates and optimised the design to drive conversions.

As a business working in the construction industry, local SEO was always going to be a vital component of an SEO strategy. We ensured our client had local pages for windows covering the whole of London and have seen many of these rank in 1st position. We also made sure that Sash Windows London had a strong Google Business Profile, as this is crucial real estate every local business must dominate to maximise leads.

It is important not to focus solely on local SEO, so we created keyword-focussed, lead-generating content around Sash Windows London’s products and services and also expert advice articles around windows and doors. This has helped raise our client’s profile both for more general search queries and specific products.

Throughout this process, we have also been there to support our client’s general website needs beyond SEO. We have redesigned pages and added functionalities to the website whenever requested and have generally kept the website in excellent working order. This makes sure that the website not only drives traffic but presents the business in the best possible way to potential customers.