Splash Orthodontics

Splash Orthodontics were using another agency who specialised in digital marketing for the ‘dental’ industry. However, their old agency lacked transparency in regards to what actual leads and return on ad spend (ROAS) was being generated from their PPC & SEO campaigns. Their website & internal CRM were also tied together as part of this package. Unfortunately they never had access to their Google Ads, and reporting was extremely limited.

The first strategy was to ‘give back control’ to the client. We built Splash a new Google Ads Account (which they now own) along with a new Google Analytics profile.

We also built them a brand-new website that was unique to their brand, their core values and their USP’s.

Using our experience in the dental world, we knew that we had to be vigorous in what we and the client deemed as a ‘lead’. Therefore we made sure their tracking was watertight, so we knew what leads were strong, and met their end goal, which was to drive new private patients.

We evaluated the intent of certain keywords and phrasing, and cut out any that search terms that were research-based or didn’t show any intent to book

We maximised visibility for top revenue-driving keywords and we closely monitored competitors and reactively optimised bids to ensure the target ROI was achieved