Splash Orthodontics were using another agency who specialised in digital marketing for the ‘dental’ industry. However, their old agency lacked transparency in regards to what actual leads and return on ad spend (ROAS) was being generated from their PPC & SEO campaigns. Their website & internal CRM were also tied together as part of this package. Unfortunately they never had access to their Google Ads, and reporting was extremely limited.
The first strategy was to ‘give back control’ to the client. We built Splash a new Google Ads Account (which they now own) along with a new Google Analytics profile.
We also built them a brand-new website that was unique to their brand, their core values and their USP’s.
Using our experience in the dental world, we knew that we had to be vigorous in what we and the client deemed as a ‘lead’. Therefore we made sure their tracking was watertight, so we knew what leads were strong, and met their end goal, which was to drive new private patients.
We evaluated the intent of certain keywords and phrasing, and cut out any that search terms that were research-based or didn’t show any intent to book
We maximised visibility for top revenue-driving keywords and we closely monitored competitors and reactively optimised bids to ensure the target ROI was achieved
From the period of January 2018 to June 2019 period we saw:
- New private client enquires increase 35% YoY
- New client revenue increase 41% YoY
- Digital marketing costs reduced by 37%
- Paid Search traffic increase by 82%
- Organic traffic is up 118% YoY
- Organic leads are up 73% YoY
- We have had Splash featured on publications like The Huffington Post.
The team at Bamboo Nine are constantly on hand when we need. Their customer service and attention to detail is second to none and I wouldn’t hesitate in recommending them as a digital partner.Iain Hoeltschi, Owner & Founder, Splash Orthodontics
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What our clients have to say
I wouldn’t hesitate to recommend Bamboo Nine; they did exactly what we asked them to do and more in a very short space of time and it was a pleasure working with Zak Pashen, Chris Rivera and their Head of Technical, Chris Johnson.Ian Parrish, Bourne Leisure
I have been extremely pleased with the quality of lead generation that our PPC campaign has given us. We are consistently visible on the first page of Google for all of our targeted search terms and the fact that over half of our business comes from google shows how well it works. I wouldn’t hesitate to recommend Bamboo Nine to any escape room looking to increase online visibility and sales because they definitely know what they’re doing!Phil Harris, Pier Pressure
We have worked with Bamboo Nine for over 4 years and they are always on the end of the phone and happy to answer questions we have, not just PPC questions! Their customer service is honestly amazing and we see Chris as a part of our business. Our campaigns are run ever so well and long may our relationship continue.Charlotte Thompson, Thames RIB Experience
You and Steve have been brilliant with me, even more so through the lockdown. Since meeting you and Bamboo Nine, only great things have happened for Burlingtons, so thank you!Daniel Ives, Burlingtons
I wanted to pass on my thanks for the results we have achieved this week and the weekend, great performance and appreciate you keeping a close eye on what is happening. Your work on our campaign clearly starting to pay off and I appreciate all the great things you are doing.Mark, Sand Architectural
Bamboo Nine, we love our new site! You took our brief and blew us away. The feedback from our clients about our website has been extremely positive and we have already won contracts on the strength of it. We can’t thank you enough!Francesca Coleman-Carr, Sash Windows London Ltd
I just wanted to let you know how fantastic Luke has been. All of your team are always so quick to respond and get things done but given the current circumstances he’s been truly amazing (and Steve with the bits he’s been assisting with too 🙂). Of course not forgetting the rest of the guys; Denise has been great as always too, implementing our EHB restructure today and advising us on our PPC at this uncertain time. You really do have an awesome crew!Lucy Hunt, Oak Frames Direct
Bamboo Nine have been pivotal in moving us forward with our Digital Marketing this year. Specifically focusing on Google Ads, the Bamboo Nine team have gone above and beyond to make sure we’re optimising this crucial area of our business. They’re a great team to work with… knowledgeable, experienced and adaptableSally Gamester, Venture Blue
I never have to worry about my campaign. Every day I get leads, which is what I want. I know they are working behind the scenes daily to improve the campaign even more so and I appreciate the fact I can get on and run my business while they do their thing.Dom Fagan, Concrete Flooring Solutions
I trust Bamboo Nine because they always go the extra mile for us. Their service and more importantly, their results; is why we are loyal to them. We expect a lot, and they deliver.Daniel Humphreys, Sure Removals
They do what they say they’ll do, and they do it well. I have complete faith and trust in Chris and his team.Alan Read, AMR Pest Control
Since I’ve worked with Bamboo Nine, our Google Shopping campaign and PPC campaign has improved drastically and we now get the leads in to the business that we want and need, rather than just clicks to our website. The guys are always on the ball and always contactable and due to the success of my PPC campaign, I have introduced Bamboo Nine to other companies with my full recommendation.Ali Sik, Stone and Wood Shop