Client:
The Organic Protein Company
The Organic Protein Co. is a pioneer in the UK for organic, additive-free whey protein powders.
They initially came to Bamboo Nine for a PPC campaign, before signing up for a cross-channel digital strategy. We worked with them to deliver consistent growth through expert SEO content, audience-led social, and refined PPC work.
The Organic Protein Co. competes in the crowded health and wellness market but stands out with its fully organic formulations.
To boost visibility and sales, we focused on SEO and Organic Social to build on an already successful Paid campaign and drive strong ROAS. The market for protein powders is very competitive, so it was crucial to emphasise what made their product unique while competing with the content offerings of larger brands.
Across paid, organic, and social, our teams focused on quality, sales-driven work.
Our Paid team built watertight campaigns by utilising the latest automated strategies, while our Organic team uncovered opportunities for engaging, helpful, and research-backed YMYL content. This resulted in a 98% increase in total sales YOY, a 274% increase in users, and an 800% increase in add-to-basket key events. Our audience-led organic social strategy also saw a 15% increase in followers on both TikTok and Instagram.
