Client:
Wyboston Lakes
— The challenge
Wyboston Lakes were using Online Travel Agents (OTA’s) to drive bookings for their Hotel and Spa, but were losing 18-30% of revenue through the commission to these platforms. Our aim was to beat the commission and drive as much revenue as possible.
— Our solution
01:
We evaluated the intent of certain keywords and phrasing, and cut out any that were research-based or didn’t show any intent to book.
02:
Maximised visibility for top revenue driving keywords above the OTA’s.
03:
Closely monitored competitors and re-actively optimised bids to ensure the target ROI was achieved .
— Our results
From January – December 2018 vs the same period last year we saw:
99
%
Spa sales increase
117
%
Spa revenue increase
74
%
Hotel booking increase
53
%
Hotel revenue increase
We are extremely happy with the results achieved so far and have a great relationship with the Bamboo Nine team.
Louisa Watson – Director of Marketing | Wyboston Lakes
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