tracking setup.
100+ clients
10+ years experience
Accurate tracking is the foundation of everything we do. From reporting to optimisation, meaningful results rely on clean, consistent, and reliable data. That’s why our tracking setup is always bespoke: tailored to your platforms, your priorities, and your goals.
data that makes sense.
No guesswork, no gaps. Our tracking setup ensures your data is accurate, compliant, and aligned to what matters most for your business.
We eliminate complexity to give you a clear view of site performance and where to focus next.
Whether you’re on Shopify, WordPress, or another platform, we adapt our approach. using Google Tag Manager, GA4, and our own in-house plugins, we configure tracking across Google, Meta, Microsoft, LinkedIn, and TikTok. Every event is mapped with purpose, so you’re collecting the right data.
We also make sure your setup is future-ready: GDPR compliant, protected from wasted budget, or missed conversions. From day one, your tracking will be clear, consistent, and built to perform.
what we offer.
We make sure your tracking does what it’s meant to: capture the right data, in the right places, at the right time. No duplication, no blind spots, and no wasted spend. Just reliable, compliant tracking built for smarter decisions.
We start by reviewing your existing setup, GA4, GTM, consent tools and any third-party platforms, to spot misfires, gaps, or compliance risks before they become bigger problems.
From ecommerce purchases to form submissions and micro-conversions, we configure tracking based on what matters most to your business. No generic templates - just clean, relevant data.
We configure accurate event tracking across all major platforms, adapting to any environment, from WordPress and Shopify to fully bespoke sites. Using GTM, custom scripts, or our own plugin, we ensure seamless, reliable tracking built around real user behaviour.
Clean, connected data starts with your CRM. We link your customer relationship management system with GA4, ad platforms, and sales tools to give you a single, reliable view of performance. No more mismatched figures, just consistent data that makes sense.
We ensure your tracking setup complies with UK data laws and consent requirements. That includes flagging risks, managing cookie behaviour, and maintaining platform eligibility - protecting your business and your budget.
Tracking audits
Bespoke event configuration
Cross-platform set up & tracking
CRM integration
GDPR & consent compliance
tracking that’s built to last.
We build tracking that respects user privacy and platform rules. From consent audits to cookie checks, we keep your setup compliant with GDPR and ready for platform requirements like Google Ads consent policies.
We build tracking that respects user privacy and platform rules. From consent audits to cookie checks, we keep your setup compliant with GDPR and ready for platform requirements like Google Ads consent policies.
Websites evolve, and so do data laws. With built-in checks and flexible configurations, your tracking will grow with your business and adapt as platforms change.
We strip out bloated, unnecessary event tracking to give you clear, purposeful data that supports decision-making. No cluttered dashboards. Just insight that makes sense.
From Shopify to Magento, we work across platforms and CMS types, adapting tools and techniques to your tech stack – always aiming for seamless integration, not shortcuts.
what our clients say.
We’ve collaborated with hundreds of brands, working on strategy-first digital marketing that delivers, time and time again. See what they say.