email marketing.

100+ clients

10+ years experience

Invest in growing and nurturing your list of engaged users to increase up-sells, cross-sells, and retention with email marketing services.

email marketing,
done properly.

man using tablet to check emails and being served email marketing
Email remains one of the most powerful channels in digital marketing.

With a typical ROI of 4,200% (Luisa Zhou), itโ€™s your highest-performing audience. And your most overlooked. We deliver expert-led campaigns, automated email journeys, on-brand content, and seamless integrations. All under one roof, aligned with your wider digital strategy and business goals.

Whether you’re looking for full-service campaign management or consultation, our in-house email marketing agency offers flexible services with clear results.

Get newsletters, automations, lead magnets, loyalty programs, and more, all optimised to work harder across your customer journey.

Let's talk

what we offer.

We provide flexible, expert-led email marketing as a service โ€“ designed to increase engagement, conversions, and long-term ROI across Organic and Paid campaigns.

Data setup and compliance

We ensure your data collection is compliant and generating the data needed to supercharge all marketing channels.

CRM integration

We connect your CRM, website, and email marketing platform for effective data collection and sharing, accurate targeting, and smooth automation.

Email template design

Fully branded email marketing templates designed by our in-house team to convert better and perform across all email marketing tools and devices.

Email automations

Quizzes, downloads, and incentives that give people a reason to sign up, and keep your email list growing, even passively.

Newsletter campaigns

Regular content that adds value, builds trust, and keeps your brand top-of-mind. All designed to drive clicks and conversions.

Reporting & testing

We provide in-depth reporting on customer behaviour and email marketing performance with ongoing testing and optimisations to further develop the effectiveness of your campaigns.

Data setup and compliance
We ensure your data collection is compliant and generating the data needed to supercharge all marketing channels.
CRM integration
We connect your CRM, website, and email marketing platform for effective data collection and sharing, accurate targeting, and smooth automation.
Email template design
Fully branded email marketing templates designed by our in-house team to convert better and perform across all email marketing tools and devices.
Email automations
Quizzes, downloads, and incentives that give people a reason to sign up, and keep your email list growing, even passively.
Newsletter campaigns
Regular content that adds value, builds trust, and keeps your brand top-of-mind. All designed to drive clicks and conversions.
Reporting & testing
We provide in-depth reporting on customer behaviour and email marketing performance with ongoing testing and optimisations to further develop the effectiveness of your campaigns.

how we make your email marketing unstoppable.

Your email list is your warmest, most valuable audience. We help you turn them into customers. Again and again
Let's talk
- Get in touch
Start making your email list your highest-performing channel.
Start your email strategy today.

frequently asked questions.

Question:

What is email marketing and why is it important?

Email marketing is a digital marketing strategy that uses email to communicate with customers and prospects. It’s used for promotions, newsletters, nurturing leads, and more. The benefits of email marketing include low cost, measurable performance, strong ROI, and the ability to directly reach an opted-in audience. It’s especially effective when paired with SEO, Paid Media, Social Media, and organic content marketing strategies.

Question:

What kind of email marketing metrics should I be tracking?

Key email marketing metrics include open rate, click-through rate (CTR), click-to-open rate (CTOR), conversion rate, bounce rate, unsubscribe rate, and email deliverability. Tracking these metrics helps you understand whatโ€™s working and where to improve. Over time, these KPIs shape an effective email marketing strategy built on data, not assumptions.

Question:

What is email marketing automation?

Email marketing automation refers to emails that are sent automatically based on triggers such as sign-ups, abandoned carts, downloads, purchases, or inactivity. It allows marketers to create personalised journeys that scale โ€“ guiding users from awareness to conversion with minimal manual input. Itโ€™s a core feature of most modern email marketing platforms and tools.

Question:

Whatโ€™s the difference between email marketing platforms, tools, and software?

These terms are often used interchangeably. An email marketing platform or tool is the application you use to manage contacts, send campaigns, and review performance. Examples include Mailchimp, Klaviyo, ActiveCampaign, and HubSpot. Email marketing software may refer to standalone apps or more integrated CRMs that offer advanced segmentation, automation, or analytics.

Question:

What does an email marketing agency do?

An email marketing agency helps businesses plan, create, send, and optimise their email campaigns. Services may include list building, strategy, design, copywriting, automation setup, reporting, and more. Whether you’re a B2B company, an ecommerce brand or a third sector organisation, the agency acts as an extension of your team. Many agencies now offer email marketing as a service, either standalone or integrated into broader digital marketing strategies.

Question:

What makes a good email marketing strategy?

A strong email marketing strategy starts with a clear understanding of your audience and business goals. It includes compliance, segmentation, branded templates, automated journeys, regular testing, and measurable goals. Effective email marketing also aligns with your wider marketing and email objectives, such as increasing average order value or customer lifetime value.

Question:

Can you explain what an email marketing campaign is?

An email marketing campaign is a coordinated series of email messages designed to achieve a specific goal โ€“ such as promoting a product, nurturing leads, or announcing an event. A good campaign includes compelling content, professional email marketing templates, and a clear call to action. Campaign performance is tracked through KPIs like opens, clicks, and conversions.

Question:

What should I look for in email marketing templates?

Great email marketing templates are visually on-brand, mobile-friendly, easy to customise, and optimised for performance. They should support your email goals (e.g. promotions, newsletters, reminders) and include all the structural essentials โ€“ logo placement, CTAs, and headings, with video and imagery as optional. Many email marketing platforms include pre-designed templates you can adapt.

Question:

Is email marketing still effective in 2025?

Yes โ€“ effective email marketing continues to outperform most digital channels in terms of ROI. As of recent studies, ROI can exceed 4,000%. With increased privacy restrictions on paid platforms, owning your audience through email has never been more important. Email marketing remains critical for both acquisition and retention strategies.

Question:

What are the advantages of email marketing for B2B businesses?

A staggering 77% of B2B buyers prefer email as their primary communication channel, according to Sopro. This makes email a powerful way to reach B2B audiences. It’s particularly crucial in long-lead cycles to nurture clients. B2B email marketing supports lead nurturing through thought leadership, product education, and re-engagement. It keeps your brand front-of-mind through newsletters, drip campaigns, and event invites. When combined with strong CRM integration, B2B email campaigns can be timed perfectly based on user intent and behaviour.

Question:

What is email marketing as a service?

Email marketing as a service refers to outsourcing all aspects of your email activity to a dedicated provider โ€“ typically an email marketing agency or email marketing company. It allows you to focus on business strategy while the agency handles everything from platform setup and list hygiene to automation and optimisation.

Question:

What are the best email marketing tools in the UK?

Some of the most popular email marketing tools in the UK include Mailchimp, Klaviyo, Campaign Monitor, ActiveCampaign, and HubSpot. The right choice depends on your goals, industry, budget, and technical needs. For example, Klaviyo email marketing is often recommended for ecommerce due to its strong automation and segmentation capabilities.

Question:

Do you work with UK businesses?

Yes โ€“ if youโ€™re looking for an email marketing agency UK businesses trust, we offer flexible support for campaigns, automations, or strategy development. Whether you need standalone support or a fully managed service, our approach is tailored to your audience and industry.