search engine
optimisation.

SEO (search engine optimisation) is the process of improving a website’s visibility in search engines like Google. This involves strategies like optimising on-page content, technical improvements, and gaining backlinks (links to your site from other sites). A well-executed SEO strategy helps drive organic traffic, improve user experience, and generate sales. Unlike paid advertising, SEO focuses on sustainable, long-term growth with great pages delivering returns year after year.

An SEO agency like Bamboo Nine works with clients to help them achieve their online goals. Search engines like Google drive a huge volume of traffic to websites, making it crucial for your company to be visible on all relevant keywords (the terms that users search for). To achieve this, we’ll undertake keyword research, create new content, improve the technical performance of your site, and generate new backlinks from reputable sources, carefully tracking performance along the way. All of this will help to increase search rankings, drive organic traffic, and improve conversions.

Local SEO involves optimising a website to rank in the relevant geographical area for the business. For our local SEO clients, we optimise around location-based searches, manage their Google My Business profile and reviews, and build locally relevant backlinks. SEO can deliver stellar results for regional businesses, and our team has a wealth of local SEO experience. Speak to us to find out how we can help your company.

We’ll help to grow your business by increasing your website’s visibility in crucial Google searches, driving targeted traffic to the right pages, and improving your conversion rates. By optimising your site’s content, technical structure, and backlink profile, we’ll help you to rank higher for relevant searches. This leads to more qualified leads, better brand awareness, and long-term growth.

SEO is a long-term strategy, and results typically take three to six months to become noticeable, depending on competition and industry. Factors like website age, existing authority, and keyword difficulty impact timelines. Quick wins, such as technical fixes and content updates, may show improvements sooner, but significant ranking increases and organic traffic growth require ongoing optimisation. A well-structured SEO campaign delivers sustainable results that continue to grow over time. Our team offer clear and upfront feedback around campaign performance, and will let you know any changes you may need to make to get the results you want.

Yes! We’re based in Brighton ourselves and most of our clients are in the UK, but we have international clients and are happy to offer our services wherever you’re located.

We provide expert SEO services across a range of industries, taking the time to understand the landscape and your space within it. Here are just some of the sectors we’ve worked with:

• Ecommerce SEO: Many of our clients are in ecommerce, with thousands of individual products for sale. We’ll explore site structure, optimise product and category pages, and analyse user behaviour to improve rankings and conversions.
• B2B SEO: We create attractive, compelling service and product pages to target your crucial industry keywords, while working with you to tailor everything to your audiences.
• SaaS SEO: By targeting industry-specific keywords and optimising conversion funnels, we drive sign-ups and long-term customer growth for SaaS businesses.
• Travel SEO: We’ve worked with travel clients, creating engaging destination-focused content, optimising their websites, and building backlinks through digital PR.
• White-label SEO: We’ll help you compete in a crowded marketplace with a well-structured site featuring keyword-optimised category pages and a simple purchasing journey.
• Dental SEO: From local SEO to content marketing, we help dental practices rank higher and attract more patients in their local area.
• Financial services SEO: We create compliant, high-quality content and technical optimisations to improve rankings for financial clients.
• Healthcare SEO: We understand the crucial SEO practices needed in the medical field and will work with your team on compliant, engaging content to help you rank.

No matter your industry, we have the expertise to develop a tailored SEO strategy that delivers real results. Get in touch to find out how we can help your business grow.

Technical SEO covers a range of factors that help sites rank in Google, such as ensuring your website is fast, mobile-friendly, and easy for search engines to crawl and index. Our technical SEO work will look at fixing slow loading speeds, broken links, and poor site architecture, all of which can negatively impact rankings. Having a well-optimised website will improve user experience, reduce bounce rates, and increase organic traffic, helping your business achieve long-term search visibility. Without strong technical SEO, even great content and backlinks may struggle to rank effectively on Google.

A successful SEO campaign is one built around a clear understanding of your business and goals. This means that the elements themselves will often vary, but in most cases, our team will be doing all of the following:

• Keyword research: Our team will use a range of tools to find and collate keywords relevant to your business. From there, we’ll collate everything and go through it with you, before building a clear strategy around the searches that will drive you business from your target audience.
• Technical SEO: We undertake a huge range of technical fixes and optimisations. Our Tech Team are also able to build new websites designed around the latest Google guidelines.
• Content strategy: We work alongside our Content Team on impactful sales and informational copy. This is what will drive audiences to your site and convince them to make a purchase.
• Link building: Our Digital PR Team looks to get relevant backlinks from quality websites, alongside building your brand in newspapers and magazines. Adding quality informational content will also generate social shares and further backlinks.
• User Experience: We carefully analyse user behaviour on a macro and micro level, understanding what is and isn’t working about your site and making recommendations on changes to improve engagement.
• Analytics and reporting: Through your client hub, you’ll have simple access to the latest figures from your account, including traffic, sales, and your rankings on targeted keywords. We’ll also have regular catch-ups with you across the year, and dedicated strategy presentations where we’ll talk you through our targets and the work we’ll be undertaking to reach them.

Each element works together to improve rankings, drive traffic, and generate business growth.

SEO content is web content designed to rank in search engines by targeting relevant keywords and providing value to users. This includes blog posts, landing pages, product descriptions, and FAQs. Well-optimised content improves rankings by increasing relevance, engagement, and dwell time. Google prioritises high-quality, informative, and well-structured content that answers user queries. A strong SEO content strategy not only boosts visibility but also drives organic traffic and conversions over time.

Link building increases a website’s authority and credibility, key factors in Google’s ranking algorithm. High-quality backlinks from authoritative sites signal trust and relevance, improving rankings and organic traffic. Poor-quality or bought links, however, can harm rankings. Consistently earning natural, relevant backlinks helps businesses improve their search engine visibility and outperform competitors in the long run. We achieve this through in-house digital PR and our quality informational blog content.

Digital PR for SEO is the process of earning high-quality backlinks and media coverage through online publications, industry blogs, and news sites. Unlike traditional PR, digital PR directly impacts search rankings by improving a website’s authority. It also increases brand awareness, referral traffic, and credibility. A strong digital PR campaign involves press releases, expert commentary, and creative content marketing to gain exposure and build valuable links that strengthen SEO performance. Thanks to our in-house Digital PR Team, we’ve had clients feature in national newspapers and websites with millions in monthly traffic.

SEO strategies vary based on industry competition, search intent, and audience behaviour. For example, ecommerce SEO focuses on product optimisation and website structure, while B2B SEO emphasises lead generation and educational content. Local businesses need Google Business Profile optimisation, whereas medical clients need clear professional authority on all content. Our tailored SEO approach ensures we target the right audience, optimise for industry-specific trends, and achieve sustainable search engine visibility.

At Bamboo Nine, we offer more than just SEO. Our strategic digital marketing services help businesses grow through data-driven insights and tailored solutions. Our Paid Media Team runs high-performing PPC campaigns across Google, Bing, and social platforms to maximise ROI. Our technical specialists ensure websites run smoothly, handling everything from site speed improvements to advanced tracking. We also design, build, and update websites, with expertise in WordPress and Shopify. Whether you need a full website overhaul or ongoing site maintenance, our team ensures seamless performance and user experience. Whatever your digital goals, we provide the strategy and execution to achieve them.