conversion forensics.

Direct GA4 & Google Ads integration

Powers reporting across The Hub

Let's talk.

Most digital marketing analytics tools report whatever the platforms tell them. Conversion Forensics goes a step further. Built in-house by Bamboo Nine, it audits, cleans, and calibrates conversion data before it reaches your marketing reports, giving our team greater confidence in every lead, enquiry and conversion we report.

Alongside our other proprietary tech, Firewatch On-Page, which monitors technical tracking health, and Firewatch Insights, which detects unusual conversion patterns, Conversion Forensics helps verify what should actually count in your reporting.

data reporting you can trust.

Marketing decisions are only as good as the data behind them.

Conversion Forensics sits at the centre of our digital reporting and analytics process, connecting directly to Google Analytics 4 and Google Ads to identify tracking issues andimprove the quality of the data that informs our work.

The result is cleaner reporting of digital marketing analytics built on evidence rather than assumptions. In turn, this means you can make better decisions for your marketing strategy.

Ask us about our data reporting.

why is this tool so valuable?

Typical marketing reporting platforms show what happened, but Conversion Forensics helps us actually understand whether the data should be trusted in the first place.

We can find hidden reporting issues.

We can audit conversion data visually.

We have Improved client reporting.

We strengthen your marketing decisions.

We can find hidden reporting issues.

We can audit conversion data visually.

We have Improved client reporting.

We strengthen your marketing decisions.

how it works.

Conversion Forensics is a digital marketing analytics tool that acts as an audit layer between platforms and reporting.

Let's talk reporting

Connects directly to your data:
The platform pulls raw conversion and key event data directly from Google Analytics 4 and Google Ads, providing a complete view of conversion activity.

Removes noise from reporting:
Internal traffic, test submissions, staging environments and duplicate conversion actions can be filtered out without changing platform settings.

Applies client-specific rules:
Every business measures success differently. Conversion Forensics creates a semantic layer that defines what counts as a genuine lead or conversion for each client.

Powers reporting in The Hub:
The calibration settings created within Conversion Forensics feed directly into our exclusive client access tool, The Hub, ensuring reporting reflects audited data rather than unverified platform exports.

- Get in touch

Conversion Forensics gives our team cleaner data and stronger reporting, and helps you make better decisions.

Get in touch to see how we could make your marketing performance easier to trust.

Get in touch 01273 022798

what our clients say.

Accurate reporting starts with reliable data from a team who knows what they're doing. Here's what our clients say about working with Bamboo Nine.

They provide clear communication on their plans and have a real want to understand our business as well as the goals we are trying to achieve, it is like having members of our own team, just based in Brighton. They are always at the end of the phone when we need them.

Nick Acaster

Rugs Direct

We have been working with Bamboo Nine for a number of years. They have helped our business website to grow through their continued technical support, SEO, and more recently, through digital PR. We cannot thank Bamboo Nine enough for their patience and determination in succeeding to help our business website to flourish!

Polly Williams

Sweet Tree by Browns

William, Chris and the team at Bamboo Nine are fantastic at managing our marketing and website as well as our SEOs. They are friendly, professional and always quick to respond – we highly recommend!

Francesca Coleman-Carr

Sash Windows London Ltd

I’ve worked with Bamboo 9 for over 5 years and they really have transformed my business. The paid media and SEO team are always on hand to support and bounce ideas off. I would highly recommend this company.

Daniel Ives

Burlingtons Ltd.

It’s easy to say that digital agencies are all the same, but that’s simply not true. I’ve worked with the Bamboo Nine for 3 years now and can only praise their work. It’s been refreshing to work with a friendly team that listens, removes the marketing fluff and has their finger on the digital pulse.

Adam Tomlin

Jones & Tomlin

Bamboo Nine truly goes the extra mile. I’ve been working with Bamboo Nine for five years, Chris and the team have invested time in comprehending our objectives and aspirations, ensuring a tailored strategy. If you’re seeking an agency who are not only proficient but also genuinely dedicated to your needs, Bamboo Nine stands as an exemplary choice.

Christian Peszynski

Chapman Freeborn

We have been working with Bamboo Nine for a long time now, and our results have been outstanding. We would certainly recommend them for doing digital marketing as they work with a sensible strategy and a clear way of showing you the results.

David Wilson

Warwick Buildings

A talented bunch who are a pleasure to work with. Responsive, diligent and creative; a rare combination.

Mark Brown

TG Escapes

frequently asked questions.

Question:

How does Conversion Forensics work with Firewatch?

Firewatch On-Page monitors the website itself. It checks that tracking tags, consent settings, indexability and other technical elements are working correctly and alerts our team when something changes.

Firewatch Insights monitors the data coming out of the website. It analyses conversion and impression data to identify unusual drops, spikes and anomalies that could indicate a tracking issue or performance problem.

Conversion Forensics audits and cleans that data before it reaches reporting. It filters out duplicate conversions, tracking errors and low-quality data so reported performance reflects genuine business results.

Question:

How is Conversion Forensics different from other digital marketing analytics tools?

Most digital marketing analytics tools report data exactly as it appears in marketing platforms. Conversion Forensics adds an audit layer, allowing our team to review, filter and calibrate conversion data so reporting reflects genuine business outcomes rather than tracking errors or duplicate events.

Question:

Why is accurate client reporting important in digital marketing?

Client reporting influences budget decisions, campaign optimisation and strategic planning. If inaccurate conversions are included in reports, businesses can end up investing in channels or activities that appear successful but are actually driven by faulty tracking or low-quality data.

Question:

Can Conversion Forensics improve Google Analytics reporting?

Yes. Conversion Forensics works alongside Google Analytics 4 by analysing raw conversion and key event data. It helps identify issues that may not be obvious within a standard Google Analytics report, including overlapping events, duplicate tracking and internal traffic.

Question:

What role does data analytics play in digital marketing?

Data analytics in digital marketing helps businesses understand how customers interact with websites, campaigns and content. Accurate reporting makes it easier to identify opportunities, measure performance and make informed decisions about future marketing activity.

Question:

How does Conversion Forensics support SEO analytics and reporting?

SEO analytics and reporting depend on reliable conversion data. Conversion Forensics helps ensure leads and enquiries attributed to organic search are accurate, giving a clearer picture of how SEO contributes to business performance and return on investment.

Question:

What are the most common problems found during a conversion audit?

Some of the most common issues include duplicate lead tracking, test submissions being counted as conversions, overlapping events, internal traffic, outdated conversion actions and tracking changes that were never fully implemented. These problems can significantly distort reporting and analytics.

Question:

Does Conversion Forensics replace client reporting software?

No. Conversion Forensics is not client reporting software. It works behind the scenes as an audit and calibration layer that improves the quality of the data feeding into client reporting tools, dashboards and performance reports.

Question:

How does Conversion Forensics improve marketing analytics and reporting?

By filtering inaccurate data and applying client-specific rules, Conversion Forensics improves the quality of marketing analytics and reporting. This gives teams greater confidence in performance figures and helps ensure strategic decisions are based on reliable information.

Question:

What should businesses look for in digital marketing analytics services?

Strong digital marketing analytics services should go beyond reporting metrics. They should include data validation, tracking audits, conversion analysis and a clear understanding of how reporting supports commercial decision-making. Reliable data creates better marketing decisions and reduces the risk of acting on inaccurate information.