If you’re a business owner, whether a full-time blogger or the owner of an online store, you will be familiar with those difficult months where work seems few and far between. How do you promote your business and your services to others during times of difficulty?
Well, there are numerous methods you can use to share your services with others and below I have listed some of the most effective. If you want to learn how to pitch your business effectively, read on to find out more!
Word of Mouth is Still Effective
One of the most effective ways of pitching your services is through word-of-mouth. A recent study discovered that most people seek business recommendations from people they know and trust when making a business decision.
If you’ve been pitching but without any success, why not try contacting people you know? Even if they don’t require your services immediately, they may recommend you to their friends. This way of working is an extremely effective pitching method and can spread word of your business very quickly.
Have a Workable Website
It’s all well and good pitching your services to various people and/or companies, but if you don’t have a website to direct them to, it’s unlikely they will take you up on your offer. Whoever you’re targeting, your website should be clear and concise, easy to find and navigate, and should also look good! The standard and professionalism of your website says a lot about the services you offer and can attract or deter potential clients, so make sure it does its job.
Regularly Communicate with People
When it comes to business, there is no such thing as a one-time pitch, you have to keep communicating. Never limit your pitch to a one-time conversation, there is always more to update people with.
Consider using social media or regular emails as a way to pitch your business and keep your community updated. Consistently communicating and updating your connections with your recent news, success stories, or opportunities helps keep your business at the forefront of their minds and proves you’re working hard.
Prioritise Guest Blogging
Guest blogging is, and has always been, a great way to gain more exposure for your business. Not only that, but it allows you to give your expert opinion on a variety of topics.
To help promote your business, I would recommend prioritising guest posting. It will help you make new contacts with bloggers as well as attracting loyal readers from across the globe. All these people could turn into customers and this, in turn, will be extremely beneficial for you and your business.
Distribute a Press Release Every Month
Press releases are a fantastic way to promote your business. You can request to have a press release printed in your local newspaper to be distributed locally.
When writing a press release, you don’t have to say anything fancy, it can be as simple as announcing a new client, sharing what your latest projects have been, and any recent successes.
Be Active on Social Media
Being present and active on social media regularly is extremely important for the promotion of your business. You can use social media channels such as LinkedIn, Facebook Twitter, and Instagram to promote your content, events, projects, latest client wins, and any other announcements you may have.
Being regularly active on social media helps get your name and business out there, thrusting you into the limelight. If you’re not on any social media channels, let me tell you right now – you should be! There is no faster way to reach thousands, or tens of thousands of people at once!
Network, Network, Network!
The best way to meet and get in contact with potential new clients is to put yourself out there and do some networking. I know this can be a daunting prospect for some but making a point of attending networking events can help significantly in the visibility and ultimate growth of your business. Be sure while you’re there to hand out leaflets showcasing who you are and what you do. Many people assume that this form of direct mail marketing is on the decline but combined with various digital marketing strategies it can be extremely beneficial!
Make it a priority to attend local events and any meet-ups that are relevant to you and what you do. Be active in your community and participate in conversations, ask questions, or even (if you’re brave enough) offer to speak at a live event! What have you got to lose?
Put Yourself Out There and Start Pitching
I know pitching and promoting your own business can be a challenging task, but the rewards could be huge. So, take a deep breath and get to work. Hopefully the tips I have shared have been helpful and have given you some good pointers on how to grow your business and gain new clients in this ever-changing digital world!