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Insights, updates, and expert thinking from the Bamboo Nine team. Discover what drives our work and pick up tips to stay ahead in digital marketing.
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February industry insights.
Industry insights
News

Digital marketing updates you need to know for March. Rules are changing at the top…

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Meta in online advertising: a revisit.

We first wrote this piece in 2022, just after Facebook became Meta. At the time,...

News
Social media
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Content strategy: tone of voice.

Why tone of voice is the 1st step in content strategy. If you haven’t read...

Content
Copywriting
Creative
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Person reading newspaper broadsheet
Digital PR strategy: an introduction.

Why media coverage without direction rarely builds authority. Digital PR refers to the practice of...

Advice
Digital marketing
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How emotional marketing drives results.

Exploring the role of language in influencing decisions. Emotions drive many of our decisions throughout...

Copywriting
Digital marketing
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How to use fear effectively and ethically in direct response copy.

Emotion drives decisions, and direct response copywriting is all about getting readers to decide to...

Content
Copywriting
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Content strategy: an introduction to content marketing.

Why content strategy is the key to organic growth. Most businesses are not short on...

Advice
Content
Copywriting
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