digital PR.
Our Digital PR campaigns boost your brand’s online visibility.
Contact UsHelmed by a Digital PR lead with over 20 years of industry experience, our campaigns secure coverage in trusted publications and earn high-quality backlinks that strengthen your brand’s authority. We help you reach the right audiences and improve your visibility across Google and AI-powered search, making it easier for potential customers to discover your business.
get your brand seen, trusted and talked about.
Get your brand featured in trusted publications, building the authority that helps customers discover you through Google and AI-powered search.
As more people use tools like ChatGPT to research businesses, credible media coverage is becoming increasingly valuable for organic visibility. Relevant brand mentions can help AI systems recognise and cite your business, while high-quality backlinks support your Google rankings.
With over two decades of experience under our PR belt, we can use established journalist relationships and compelling stories to secure coverage that reaches your target audience.
Our campaigns build your reputation across the places potential customers turn to when deciding who to trust and buy from.
What happens when you work with our digital PR services?
When you work with us, you're getting a Digital PR service focused on building your brand's authority and visibility across traditional search and AI. We target the publications and audiences that matter most to your business, with our in-house PR specialists working alongside our SEO and wider marketing teams to ensure every campaign supports your commercial goals.
what we offer.
From media relations to thought leadership, our Digital PR services turn your expertise into stories journalists want to cover, building your brand’s credibility and visibility in AI search and beyond.
We manage press enquiries, pitches, and crisis comms, keeping you connected to key journalists and ready to make headlines.
We write and pitch timely, newsworthy stories that get your brand in front of the right journalists for maximum coverage.
We position your team as expert voices. Securing media coverage that builds authority, trust, and brand credibility in your sector.
We secure reviews, placements, and media drops to get your products seen, shared, and talked about. Driving buzz and visibility.
We monitor trends and pitch fast, getting your brand into breaking news and viral moments when it matters most.
We secure targeted local coverage, from papers to radio, helping you connect with regional audiences and boost local presence.
We source, negotiate, and manage influencer partnerships – ensuring smooth, on-brand collaborations that deliver real impact.
We craft bold, data-led ideas and hero campaigns that earn coverage, spark conversation, and get your brand noticed.
We find and secure awards and speaking opportunities that build your brand’s authority, credibility, and industry recognition.
From press breakfasts to launches, we plan and run buzzworthy events, handling everything from concept to coverage.
Media relations support
Press release writing
Thought leadership PR
Product & service PR
Reactive PR support
Local PR campaigns
Talent & influencer management
Creative & hero campaigns
Awards & speaker slots
Event planning & delivery
your brand deserves the spotlight.
We’ll put together a list of the crucial publications to target in your industry, creating a campaign tailored around building authority and generating backlinks.
Our team builds genuine, long-term relationships with journalists, editors, and influencers to earn authentic coverage that reflects your brand’s strengths.
Whether responding to requests from journalists or pitching content around your latest product, we’ll go above and beyond to land you coverage.
We follow Google-approved practices to gain backlinks the right way, with no spam or purchased links. This ensures reputation-boosting digital PR your business can rely on.
what our clients say.
We’ve helped countless clients grow their online visibility, earn high-authority backlinks, and build lasting brand trust, resulting in stronger SEO, increased traffic, and long-term success across a wide range of industries.
frequently asked questions.
Question:
What do you mean by Digital PR?
Digital PR is an online marketing strategy that combines traditional public relations with digital channels to increase your brand’s online presence. It involves securing high-quality backlinks and brand mentions on authoritative websites to boost SEO, drive traffic, and improve brand credibility.
Question:
Is Digital PR SEO?
Digital PR supports and enhances SEO, but it’s not the same thing. While SEO covers technical optimisation and content strategy, Digital PR focuses on earning backlinks from reputable websites – an essential factor in improving your search engine rankings and online authority.
Question:
What does a Digital PR specialist do?
A digital PR specialist builds relationships to secure media coverage and backlinks for clients. They create newsworthy content, pitch stories to relevant outlets, and align outreach with SEO goals to improve visibility and domain authority.
Question:
How do you run a Digital PR campaign?
We start by identifying your audience and goals. Then we’ll put together a list of the key journalists and publications for your industry, monitor the latest journalist requests through ResponseSource, and pitch newsworthy stories. We track the success of our campaigns by measuring backlinks, SEO rankings, and traffic improvements. Our in-house Digital PR team bring fantastic connections across the industry and a record of fantastic results for our clients.
Question:
Why is quality online content crucial?
High-quality content underpins successful Digital PR. Journalists and bloggers are more likely to link to and share valuable, relevant, and trustworthy content, earning you better backlinks, media coverage, and audience engagement.
Question:
What’s the difference between off-page SEO and Digital PR?
Off-page SEO includes all efforts outside your website that influence rankings, like link-building, brand mentions, and social sharing. Digital PR is a strategic method of achieving those off-page SEO benefits by securing earned media coverage and backlinks through relationship-led outreach.
Question:
Why is Digital PR important?
Digital PR is crucial because it increases your online authority, helps you rank higher on Google, and builds trust with your audience. It supports long-term SEO goals while growing brand visibility and credibility across trusted platforms.