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AI optimisation & GEO services.

Search and discovery are changing quickly, but reacting without a plan is where most brands lose ground. Speak to us about how to tackle GEO smartly.
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Generative Engine Optimisation (also called “AEO” or “Answer Engine Optimisation”) helps your brand get found and seen by AI platforms like ChatGPT, Claude, Perplexity, Gemini, AIOs and Google’s AI Mode.

Our specialist GEO and AI optimisation services are built on strong SEO foundations and help keep you ahead of the curve in a rapidly changing industry.

Not sure where to start with visibility? Learn about our Discovery Consultation Process.

01

Get clarity and control as SEO evolves.

Search and discovery are shifting. But optimising for AI without understanding SEO strategy is most brands’ biggest mistake.

AI is increasingly shaping how information is surfaced, summarised and recommended. It changes how your brand’s authority, relevance and trust are interpreted long before a user reaches your website.

Many businesses respond by chasing tools, trends, or producing content for machines. That usually creates noise, not visibility.

The smarter approach is understanding what actually matters for your brand, grounded in clear analysis of your current visibility and what needs to change.

Our approach to GEO builds on strong SEO fundamentals and disciplined marketing strategy. It’s not about chasing rankings or vanity metrics.

It’s about improving how your brand is discovered, understood and trusted across search and AI environments.

Learn more about SEO.
02

Our AEO & GEO services.

We deliver strategy-led and growth-focused GEO services built around structured audits, AI visibility analysis and clear recommendations. The aim is to give you a practical, prioritised roadmap that supports measurable growth.

Understanding where you are in the AI landscape.

We assess how generative engines (such as ChatGPT and Google’s AI Overviews) surface your brand through AI visibility audits and competitor analysis. This highlights where you are being referenced, where you are missing, and where opportunities exist. You receive clear, prioritised recommendations based on what will have the greatest commercial impact.

Addressing the barriers preventing your growth

We identify the structural, technical and content barriers limiting performance through focused analysis of your site, content and wider presence. From there, we provide clear recommendations on what needs to change, why it matters, and how to prioritise it.

03

An SEO strategy built for growth, not just GEO performance.

We hang out at the edge of the SEO industry to understand the techniques and tactics that translate to success in GEO and AEO.

As you grow, so does our capability, in turn supporting your growth further by testing and implementing GEO tactics that work.

It’s not just excellence in traditional SEO and technical SEO that determines your success in AI, but your brand’s off-page visibility.

So, we bring Digital PR and Organic Social Media services to the fight too, ensuring we’re engaging on all fronts to drive growth.

See all Organic services.
04

Measurement, tracking, and moving the needle.

We provide clear, regular reporting on visibility and performance, through our Hub.

You understand what is changing, what it means, and what to do next, with support to interpret and apply insights internally.

We support you with governance and education so you can interpret what reporting insights mean and, more importantly, you can confidently deliver that internally, too.

Explore The Hub.

we ensure your brand is where it needs to be.

Generative search creates opportunity, but only for brands that approach it with clarity, restraint, and strategy. Our GEO services help you act deliberately and invest where evidence supports long-term growth.

Let's get started.
Our GEO service gives you clarity as a marketing decision-maker. Built to support your commercial ambitions, not speculative tactics or short-lived AI trends.
We protect your brand authority as platforms evolve by ensuring your expertise is interpreted to reflect your positioning.
All GEO activity is aligned with your existing SEO, content, and data strategy, preventing fragmented execution or conflicting signals across channels.
Our recommendations are grounded in data and real delivery experience, with restraint applied where evidence is still evolving.
The approach prioritises fundamentals that compound over time, rather than short-term optimisations driven by platform hype or shifting AI features.

why choose Bamboo Nine as your GEO agency?

GEO is not a standalone service. It’s the outcome of how well your wider marketing system is structured, aligned, and executed.

Most agencies treat AI visibility as a layer to add on top. We treat it as a byproduct of getting the fundamentals right, then adapting them with clear intent.

We start with understanding what growth looks like for your business, and where AI-driven discovery actually influences that journey. From there, we prioritise what will move the needle, not what simply sounds current.

Our work is grounded in strategy, supported by data, and shaped by experience across SEO, content, Digital PR and paid media. That means your visibility in AI platforms is built on credible signals, not short-term tactics.

You get clear thinking, joined-up execution, and a partner who is accountable for outcomes, not activity.

 

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stay ahead of the curve with GEO.

Win generative search through strategic GEO/AEO focused on growth and long-term performance.
Let's go.

what our clients say.

Our clients value clarity, honest advice, and strategy-led partnerships that reduce risk and deliver confidence as their digital landscape evolves.

They provide clear communication on their plans and have a real want to understand our business as well as the goals we are trying to achieve, it is like having members of our own team, just based in Brighton. They are always at the end of the phone when we need them.

Nick Acaster
Rugs Direct

We have been working with Bamboo Nine for a number of years. They have helped our business website to grow through their continued technical support, SEO, and more recently, through digital PR. We cannot thank Bamboo Nine enough for their patience and determination in succeeding to help our business website to flourish!

Polly Williams
Sweet Tree by Browns

William, Chris and the team at Bamboo Nine are fantastic at managing our marketing and website as well as our SEOs. They are friendly, professional and always quick to respond – we highly recommend!

Francesca Coleman-Carr
Sash Windows London Ltd

I’ve worked with Bamboo 9 for over 5 years and they really have transformed my business. The paid media and SEO team are always on hand to support and bounce ideas off. I would highly recommend this company.

Daniel Ives
Burlingtons Ltd.

It’s easy to say that digital agencies are all the same, but that’s simply not true. I’ve worked with the Bamboo Nine for 3 years now and can only praise their work. It’s been refreshing to work with a friendly team that listens, removes the marketing fluff and has their finger on the digital pulse.

Adam Tomlin
Jones & Tomlin

Bamboo Nine truly goes the extra mile. I’ve been working with Bamboo Nine for five years, Chris and the team have invested time in comprehending our objectives and aspirations, ensuring a tailored strategy. If you’re seeking an agency who are not only proficient but also genuinely dedicated to your needs, Bamboo Nine stands as an exemplary choice.

Christian Peszynski
Chapman Freeborn

We have been working with Bamboo Nine for a long time now, and our results have been outstanding. We would certainly recommend them for doing digital marketing as they work with a sensible strategy and a clear way of showing you the results.

David Wilson
Warwick Buildings

A talented bunch who are a pleasure to work with. Responsive, diligent and creative; a rare combination.

Mark Brown
TG Escapes

frequently asked questions

Question:

What is generative engine optimisation (GEO)?

Generative Engine Optimisation (also known as AEO or Answer Engine Optimisation and AI Optimisation) focuses on how AI-driven search and discovery systems source, interpret, and summarise information. It considers authority, structure, clarity, and consistency rather than rankings alone.

Question:

How is GEO different from SEO?

SEO focuses on improving visibility within traditional search results. GEO considers how generative systems interpret and reuse information across summaries, recommendations, and answers, often before a user visits a website. The tactics used to achieve GEO growth are grounded in traditional SEO tactics. Your website and marketing assets must be accessible, as authoritative as possible and your brand reputation matters too.

Question:

Do generative engines replace traditional search?

No. Generative engines sit alongside traditional search, influencing early-stage discovery and decision-making while search engines still drive comparison, validation, and conversion behaviour.

Question:

Does content quality matter more for GEO?

Yes. Generative systems rely heavily on clear, authoritative, well-structured content. Poorly defined or inconsistent content is more likely to be misinterpreted or ignored.

Question:

What AI search engines does GEO target?

GEO considers how content is surfaced and interpreted across a range of AI-led search and discovery systems, including Google’s AI Overviews and Search Generative Experience, ChatGPT, Perplexity, Gemini, and CoPilot to name a few. Rather than aiming to “rank” inside individual tools, the focus is on ensuring your content, expertise, and authority are consistently understood and represented wherever generative systems are influencing discovery and decision-making.

Question:

How does GEO fit into a wider digital strategy?

GEO should complement SEO, content, brand positioning, and data strategy. Treating it separately usually weakens overall performance. It’s all about priority and what matters, not following the latest hype or trend.

Question:

Can you do SEO and GEO at the same time?

Yes. SEO and GEO are complementary, not competing approaches. Traditional SEO underpins all search engine optimisation efforts. Those tactics will no doubt evolve over time, but we are at the front of that journey. GEO cannot be done without SEO and vice versa. When planned together, they reinforce the same signals across both environments, improving consistency, credibility, and long-term visibility rather than splitting focus.