Rugs Direct

About Rugs Direct

Rugs Direct have been supplying the UK with stunning and affordable rugs since 1997. They are known for offering an unrivalled customer service to their client base and their ethos of ‘customer first’.

In an ever increasing and competitive marketplace, Rugs Direct needed an agency to take their business to the next level in regards to their ROAS figure. An agency that didn’t just talk a good game, but could deliver the results in an urgent manner.

Our Solution

Our strategy was to boost online sales whilst maintaining profitability within a competitive market, so we identified the following:

The importance of revamping the product feed in Merchant Center using a third-party platform, in order to manage over 10k products efficiently. This allowed us to maintain the feed up to date across different platforms while saving time and money
As users’ search habits change day-to-day we needed to ensure that each ad copy was as relevant as possible for each search query. As a result we restructured the search campaigns by using the SKAG model which allowed us to keep everything tightly focused. This led to an improvement in ad relevance, higher click-through rates and stronger Quality Score

Our Results

From January – September 2020 vs. 2019:

Overall PPC revenue increased 167% while ROAS improved from 5.5 to 7.5 YoY
Shopping ads conversion rate increased by 31% and revenue by 153%
Search campaigns CTR improved from 6.04% to 9.93% YoY while average CPC increased only by £0.04 and revenue increased by 176% YoY

What Rugs Direct said about us

The team at Bamboo Nine have been a tremendous help in growing our business at Rugs Direct and Stair Rods Direct. They provide clear communication on their plans and have a real want to understand our business as well as the goals we are trying to achieve, it is like having members of our own team, just based in Brighton. They are always at the end of the phone when we need them, and when we launched with Bamboo Nine, they were literally there 24/7 for us.
Nick Acaster, Owner, Rugs Direct