Rugs Direct

Rugs Direct have been supplying the UK with stunning and affordable rugs since 1997. They are known for offering an unrivalled customer service to their client base and their ethos of ‘customer first’.

In an ever increasing and competitive marketplace, Rugs Direct needed an agency to take their business to the next level in regards to their ROAS figure. An agency that didn’t just talk a good game, but could deliver the results in an urgent manner.

Our Solution

Our strategy was to boost online sales whilst maintaining profitability within a competitive market, so we identified the following:

  • The importance of revamping the product feed in Merchant Center using a third-party platform, in order to manage over 10k products efficiently. This allowed us to maintain the feed up to date across different platforms while saving time and money
  • As users’ search habits change day-to-day we needed to ensure that each ad copy was as relevant as possible for each search query. As a result we restructured the search campaigns by using the SKAG model which allowed us to keep everything tightly focused. This led to an improvement in ad relevance, higher click-through rates and stronger Quality Score

Our Results

From January – September 2020 vs. 2019:

  • Overall PPC revenue increased 167% while ROAS improved from 5.5 to 7.5 YoY
  • Shopping ads conversion rate increased by 31% and revenue by 153%
  • Search campaigns CTR improved from 6.04% to 9.93% YoY while average CPC increased only by £0.04 and revenue increased by 176% YoY

The team at Bamboo Nine have been a tremendous help in growing our business at Rugs Direct and Stair Rods Direct. They provide clear communication on their plans and have a real want to understand our business as well as the goals we are trying to achieve, it is like having members of our own team, just based in Brighton. They are always at the end of the phone when we need them, and when we launched with Bamboo Nine, they were literally there 24/7 for us.

Nick Acaster, Owner, Rugs Direct

No Contracts.No Margins.No Hidden Costs.

GET IN TOUCH Call us on 01273 022798Call us now

What our clients have to say

I wouldn’t hesitate to recommend Bamboo Nine; they did exactly what we asked them to do and more in a very short space of time and it was a pleasure working with Zak Pashen, Chris Rivera and their Head of Technical, Chris Johnson.

Ian Parrish, Bourne Leisure

I have been extremely pleased with the quality of lead generation that our PPC campaign has given us. We are consistently visible on the first page of google for all of our targeted search terms and the fact that over half of our business comes from google shows how well it works. I wouldn’t hesitate to recommend Bamboo Nine to any escape room looking to increase online visibility and sales because they definitely know what they’re doing!

Phil Harris, Pier Pressure

We have worked with Bamboo Nine for over 4 years and they are always on the end of the phone and happy to answer questions we have, not just PPC questions! Their customer service is honestly amazing and we see Chris as a part of our business. Our campaigns are run ever so well and long may our relationship continue.

Charlotte Thompson, Thames RIB Experience

Bamboo Nine, we love our new site! You took our brief and blew us away. The feedback from our clients about our website has been extremely positive and we have already won contracts on the strength of it. We can’t thank you enough!

Francesca Coleman-Carr, Sash Windows London Ltd

I trust Bamboo Nine because they always go the extra mile for us. Their service and more importantly, their results; is why we are loyal to them. We expect a lot, and they deliver.

Daniel Humphreys, Sure Removals

I never have to worry about my campaign. Every day I get leads, which is what I want. I know they are working behind the scenes daily to improve the campaign even more so and I appreciate the fact I can get on and run my business while they do their thing.

Dom Fagan, Concrete Flooring Solutions

Since I’ve worked with Bamboo Nine, our Goggle Shopping campaign and PPC campaign has improved drastically and we now get the leads in to the business that we want and need, rather than just clicks to our website. The guys are always on the ball and always contactable and due to the success of my PPC campaign, I have introduced Bamboo Nine to other companies with my full recommendation.

Ali Sik, Stone and Wood Shop

They do what they say they’ll do, and they do it well. I have complete faith and trust in Chris and his team.

Alan Read, Ames Group