The Gift and Gadget Store sell a huge range of gifts, gadgets, toys, games and branded merchandise. Due to the nature of the business, they have very strict ROI targets to reach in order to drive profitable sales, often in the ranges of revenue targets being up to 10x the spend. Their goal was to continue to increase revenue each month throughout the year, without taking a hit on ROI.
With product AOV being so small, it was imperative that the CPC was as low as possible in order to drive the highest ROI available. This meant splitting out over 4,000 products into individual ad groups, and ensuring that only the most relevant searches were eligible for ads to serve, with the highest levels of intent, using Google and Microsoft Ads Shopping campaigns.
Once the highest performers in terms of ROI had maximised visibility, the next step was to utilise separate campaigns with the same products in, but allowing different, lower ROI searches that had a broader intent, then using these campaign types in tandem to capitalise on peak seasonal periods, but maintaining the ROI required.
January 2020 to October 2020, PPC revenue was up 60% from £200,875.69 to £322,056.95, CPC was down 29% from £0.13 to £0.09, clicks were up 22% from 213,927 to 262,022, and ROI was up 84% from 7.2 to 13.2
Working with Bamboo Nine has really helped to drive sales for us in 2020. Google Ads is such an important area of our business and it’s great to have found a smaller, local agency able to increase engagement stats such as clicks driven and our click through rate, in addition to ultimately increasing our revenue.Sally Gamester, PA to The Gift and Gadget Store Directors
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What our clients have to say
I wouldn’t hesitate to recommend Bamboo Nine; they did exactly what we asked them to do and more in a very short space of time and it was a pleasure working with Zak Pashen, Chris Rivera and their Head of Technical, Chris Johnson.Ian Parrish, Bourne Leisure
I have been extremely pleased with the quality of lead generation that our PPC campaign has given us. We are consistently visible on the first page of google for all of our targeted search terms and the fact that over half of our business comes from google shows how well it works. I wouldn’t hesitate to recommend Bamboo Nine to any escape room looking to increase online visibility and sales because they definitely know what they’re doing!Phil Harris, Pier Pressure
We have worked with Bamboo Nine for over 4 years and they are always on the end of the phone and happy to answer questions we have, not just PPC questions! Their customer service is honestly amazing and we see Chris as a part of our business. Our campaigns are run ever so well and long may our relationship continue.Charlotte Thompson, Thames RIB Experience
Bamboo Nine, we love our new site! You took our brief and blew us away. The feedback from our clients about our website has been extremely positive and we have already won contracts on the strength of it. We can’t thank you enough!Francesca Coleman-Carr, Sash Windows London Ltd
I trust Bamboo Nine because they always go the extra mile for us. Their service and more importantly, their results; is why we are loyal to them. We expect a lot, and they deliver.Daniel Humphreys, Sure Removals
I never have to worry about my campaign. Every day I get leads, which is what I want. I know they are working behind the scenes daily to improve the campaign even more so and I appreciate the fact I can get on and run my business while they do their thing.Dom Fagan, Concrete Flooring Solutions
Since I’ve worked with Bamboo Nine, our Goggle Shopping campaign and PPC campaign has improved drastically and we now get the leads in to the business that we want and need, rather than just clicks to our website. The guys are always on the ball and always contactable and due to the success of my PPC campaign, I have introduced Bamboo Nine to other companies with my full recommendation.Ali Sik, Stone and Wood Shop
They do what they say they’ll do, and they do it well. I have complete faith and trust in Chris and his team.Alan Read, Ames Group