Pier Pressure came to Bamboo Nine when they first launched their escape room. They wanted to become visible online immediately. In an already crowded market with three competitors in place long before they opened, they needed to compete as quickly as possible.
The strategy was to as quickly as possible understand which keywords would deliver the leads. As a new business Pier Pressure didn’t have the luxury of much testing in the early stages. We needed to ascertain what would drive ROI quickly. The Bamboo Nine team worked closely with our internal technical team to make sure we could track any and every activity that could warrant a conversion, in order to optimise the campaign.
The biggest challenge was making sure we could integrate our tracking software with their 3rd party booking software, which proved easier said than done, due to the lack of support for cross domain tracking on the platform at the time.
From launching in April 2018 through to the year end, Pier Pressure saw month on month increases in sales, with 56% of all annual business coming from Google which was driven by Bamboo Nine’s effective paid search campaign.
As a result of confidence in us as an agency, Pier Pressure instantly signed up to Bamboo Nine’s social media campaign management service as soon as it became available in 2019.
What Pier Pressure said about us
I have been extremely pleased with the quality of lead generation that our PPC campaign has given us. We are consistently visible on the first page of Google for all of our targeted search terms and the fact that over half of our business comes from google shows how well it works. I wouldn’t hesitate to recommend Bamboo Nine to any escape room looking to increase online visibility and sales because they definitely know what they’re doing!Phil Harris, Founder, Pier Pressure