Brand awareness is measured by a consumers’ knowledge of a brand’s existence. The more visibility your brand has, the better. Every guest post on a website has a number of online viewers. So, every time you share content with another publication and it gets promoted, you gain another high quality backlink to your website, increasing your brand visibility. Publishing content on high-quality websites is one of the best ways to increase content views, attract new visitors, and make your brand more well-known. If you want more brand visibility, quality link building is absolutely essential.