What is Content Creation?
We specialise in content creation for SEO, and this all begins with keyword research. Using keywords that are used by your potential customers, means we can drive more potential customers to your website.
We then use our audience research techniques to personalise your content with the aim of persuading viewers to sign up to your service, or buy your product.
The personalised content we provide will increase traffic to your website, help establish your company as an authority and drive more leads into your business.
Why is Content Creation Important?
Good content not only provides information your audience needs, but it also builds trust in your brand. Strategic use of keywords means your content will increase your brand’s visibility on Google, and this helps to raise brand awareness and also generate new leads. All of these aspects assist in driving new customers to your business and retaining previous customers for future purchases. It can be said that content creation is important because it helps to maximise the chance of your audience seeing and purchasing your products or hiring your services.
SEO and Content Creation
As a comapny that excels in SEO, our job is to create content that ranks on Google. This is done by creating content that is better than any other content competing for the same keywords. At Bamboo Nine, we both write and optimise the content so that it will achieve the highest search engine ranking positions possible. This helps our clients by providing them with access to a larger number of potential customers.
Planning and Content Strategy
Content creation always begins with a clear and well defined strategy. The first step in this process is to set goals for what your business hopes to achieve and how we can achieve this via content creation. Everything we do from there will be aligned with achieving our combined goal. This includes researching youir company tone of voice (or developing one) and creating a persona based on your target market. This helps when reaching out to your audience and allows us to connect with them on a more personal level.
Get in Touch
If you have been looking to hire a content creation agency to smooth out the rough edges of your digital strategy, or even give new life and a new voice to your website, then contact us today. We can work with you to create a plan for your online presence, from mapping out the statistics that make up your target audience to pushing and promoting the services you wish to focus on. The digital content is yours, but we set it up so that its running at maximum potential, in your name and for your benefit.
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Gain visibility on Google with keyword-focused content
In order to start creating or updating content, our copywriters begin by searching for keywords that are used by your potential customers. These are words or phrases which we know have a high search volume on and will therefore appear as results when potential customers search for them. Optimising your content with keywords will help to improve your SEO and visibility on search engines, so we do everything we can to ensure that every page contains specifically targeted keywords and have neatly constructed and easy-to-read information.
Gain customer loyalty with personalisation
By utilising audience research and really understanding who your audience are, we can ‘personalise’ your content, which has been proven to increase brand loyalty.
If your customers’ loyalty has been earned through the quality of your content, as well as through the services your company provides, then your customers may be persuaded to use your business again in the future.
Frequently Asked Questions
How do you create content?
All creation should start with an idea and research, as well as a strong marketing content strategy to ensure you know what you want to achieve at the end of your work. Once you have your plan, based on your idea, and have carefully researched what you need to optimise your content, you will be ready to start creating it.
What kind of content should I create?
The content you wish to create should be relevant to your audience and their needs, whatever those may be. Doing this in a tone of voice that they find relatable, while explaining the benefits of your product or service and how it can help them, will also be more likely to convince your audience that they should contact you. By using our services, we can ensure that not only will your audience find what they are looking for, but they will also be addressed on a personal level by a brand that they will grow to trust.
What is the difference between B2B and B2C marketing?
The difference between these two forms of marketing is the audience your content marketing strategy will be aimed towards. B2B marketing refers to “business-to-business” marketing and will be aimed at other companies. B2C marketing, on the other hand, refers to “business-to-consumer” marketing and will be aimed at individuals.
Which is better – B2B or B2C marketing?
Neither of these marketing strategies is superior to the other. The type of marketing you will find most useful for your site depends on the audience you are intending to target. If you want your site to be found and used by other businesses, you should aim towards B2B, and allow us to structure your content this way. If you are hoping to target the general public and gain customers through their individual purchases, B2C marketing will suit you more.