The UK leaders in Paid Media

Bamboo Nine is a Google Premier Partner and our foundations are built in the paid media sector.

We specialise in Paid Search (PPC), Shopping (PLA), Display/Re-marketing, and Paid Social. We do all this whilst operating a no contract policy.

What is Paid Media?

When looking at ways to increase revenue through Google advertising, appearing in the results for Paid Search (PPC) may be your first port of call. However, Paid Media is far more than this, including everything and anything that involves a paid placement across the web.

When a search happens on Google, the algorithm considers hundreds of factors such as demographics, devices, previous search history, ad quality and relevance in order to deliver the best results to any query in a fraction of a second.

Bespoke Reporting

We use Paid Media to drive new leads for our clients, and a pivotal part of our work is to ensure our clients understand exactly where their budget is going and exactly what it is returning. We provide monthly reports for all clients, which are completely customisable and tailored to their business needs.

Client communication is at the forefront of our principles and our Analysts are always on hand to answer any questions or to talk through the reports step-by-step.

Utilising expert knowledge

Our knowledge and expertise is what sets us apart from the competition. We know from experience, exploratory in-house testing and core analytical skills how to increase your ROI through Paid Media. Our aim is to put your products, services and business in front of previously unattainable customers.

In addition to Paid Search, Paid Media represents a multitude of services that our analysts use to leverage leads and revenue:

  • Paid Search
  • Google Display and Remarketing
  • Google Shopping
  • Paid Social
  • Smart Campaigns

We use careful consideration to determine which channel or multi-channel combination to use to form an advanced strategy that best suits your objectives, products and services.

Campaign optimisation

As part of our Paid Media service, we use optimisation processes that contain procedures set at intervals throughout each month to ensure your campaigns are performing above and beyond your year on year performance.

In comparison to automated strategies, we make all bid adjustments manually in order to meet your Paid Media objectives – whether that be ROI, cost-per-lead or other KPIs. In addition to this, we meticulously crawl through search terms that trigger your ads by hand, removing or expanding these in order to improve relevancy, increasing the Quality Score that will ultimately lower your overall costs.

As a team we run continual testing on attributes such as Ad Copy, Device Adjustments and Demographics in order to continually evolve, optimise and beat previous performance. It is our aim to never stand still.

No Contracts.No Margins.No Hidden Costs.

GET IN TOUCH Call us on 01273 022798Call us now

Meet Your Paid Media Team

Our paid media team has over 30 years combined experience in the industry and we run campaigns where the monthly budgets range between £2,000 to £100,000. Put a name to a face here, and meet the team.

Zak Pashen Portrait Photo

Zak Pashen

Head of Paid Media

Denise Fakka Portrait Photo

Denise Facca

Paid Media Manager

Team photo missing

Marcio Roxo

Junior Paid Search Analyst

Harry Makins Portrait Photo

Harry Makins

Paid Search Analyst

Olwyn

Olwyn Walsh

Senior Paid Media Analyst

Thom Wilson Portrait Photo

Thom Wilson

Paid Search Analyst

Joe Greet Portrait Photo

Joe Greet

Paid Search Analyst

Elena Browning Portrait Photo

Elena Browning

Paid Search Analyst

Kera Mcdonnell Portrait Photo

Kiera McDonnell

Junior Paid Search Analyst

Custom scripts to enhance performance

Our team of experts know that the Paid Media landscape is ever-changing. We are always pushing to trial the latest updates and consistently adhere to Google best practices throughout everything we do. However, sometimes industry-wide changes don’t always support the goals of advertisers, and so we have created solutions for these cases.

One part of this is implementing custom scripts on our accounts where we feel it brings unprecedented value to a campaign’s performance. Whether that be through time optimisation scripts in which we capitalise on the best performing times of the day, or through Exact Match scripts that ensure only the closest variants of the keywords are triggering our ads. This keeps that ever-important relevancy score above average resulting in lower costs and higher performance.

A proud Premier Google Partner

Bamboo Nine have been a Premier Google Partner since 2015. Ask a member of our team why this is important when choosing a digital agency.

Premier Google Partner

Frequently Asked Questions

What is Paid Search?

Paid Search, also known as Pay Per Click (PPC) and Google/Bing Ads is where the majority of our clients invest their budgets. Why? Because this is where the UK predominantly search for products and services. This is not always the case for every client and we take each brand and sector as individuals, but if you ask us the quickest and most consistent way to drive ROI, Paid Search is where we’d advise you to look first.

What is Google Shopping?

Google/Bing Shopping Campaign, or PLA’s (Product Listing Ads) are search ads that include richer product information, such as product image, price and merchant name, without requiring additional keywords or ad text. If you sell online and your website has an e-commerce element, then a PLA campaign is a must. We can show you how our shopping campaigns result in lower CPC’s and more importantly a lower CPA (cost per acquisition).

What is Display/Remarketing?

This strategy allows you to display image ads specifically targeted at users who have already visited your website. Google knows that past visitors to your site are much more likely to become customers, increasing your conversion rates and ROI. These past visitors will see your company adverts pop up as they are reading news articles, watching YouTube, or simply browsing the web, keeping your brand at the forefront of the user’s mind.

What is Paid Social?

More than two billion people use Facebook every month. So, if you want to have an impact, Facebook definitely is an advertising avenue to explore. Speak to us today to understand how Facebook advertising works and to get your sponsored posts seen. Paid advertising on Facebook is one of the fastest and most effective ways to improve the effect and reach of your content.