What is Paid Media?
When looking at ways to increase revenue through Google advertising, appearing in the results for Paid Search (PPC) may be your first port of call. However, Paid Media is far more than this, including everything and anything that involves a paid placement across the web.
When a search happens on Google, the algorithm considers hundreds of factors such as demographics, devices, previous search history, ad quality and relevance in order to deliver the best results to any query in a fraction of a second.