Paid Media.

What is Paid Media?

When looking at ways to increase revenue through Google advertising, appearing in the results for Paid Search (PPC) may be your first port of call. However, Paid Media is far more than this, including everything and anything that involves a paid placement across the web.

When a search happens on Google, the algorithm considers hundreds of factors such as demographics, devices, previous search history, ad quality and relevance in order to deliver the best results to any query in a fraction of a second.

Bespoke Reporting

We use Paid Media to drive new leads for our clients, and a pivotal part of our work is to ensure our clients understand exactly where their budget is going and exactly what it is returning. We provide monthly reports for all clients, which are completely customisable and tailored to their business needs.

Client communication is at the forefront of our principles and our Analysts are always on hand to answer any questions or to talk through the reports step-by-step.

Utilising expert knowledge

Our knowledge and expertise is what sets us apart from the competition. We know from experience, exploratory in-house testing and core analytical skills how to increase your ROI through Paid Media. Our aim is to put your products, services and business in front of previously unattainable customers.

In addition to Paid Search, Paid Media represents a multitude of services that our analysts use to leverage leads and revenue:

• Paid Search
• Google Display and Remarketing
• Google Shopping
• Paid Social
• Smart Campaigns

We use careful consideration to determine which channel or multi-channel combination to use to form an advanced strategy that best suits your objectives, products and services.

Campaign optimisation

As part of our Paid Media service, we use optimisation processes that contain procedures set at intervals throughout each month to ensure your campaigns are performing above and beyond your year on year performance.

In comparison to automated strategies, we make all bid adjustments manually in order to meet your Paid Media objectives – whether that be ROI, cost-per-lead or other KPIs. In addition to this, we meticulously crawl through search terms that trigger your ads by hand, removing or expanding these in order to improve relevancy, increasing the Quality Score that will ultimately lower your overall costs.

As a team we run continual testing on attributes such as Ad Copy, Device Adjustments and Demographics in order to continually evolve, optimise and beat previous performance. It is our aim to never stand still.