How does PR Monitoring relate to Digital PR?
The Google algorithm was is based on counting and measuring links from other websites, and this is a key element of any SEO strategy. The aim is to have as many high-quality links from as many high-ranking sites as possible. The more quality links you have pointing at your site, the more your brand visibility and reputation will increase.
PR Monitoring can be used for both link-building campaigns, and reactive PR. Both of these result in strong backlinks to you company’s website. However, there is a catch to link building – it is possible to obtain the wrong kind of backlink. If the link comes from a website which is not highly ranked on Google, this can have a negative effect on your website’s Google rankings. PR Monitoring affords us the time to become well acquainted with which sites are desirable for links and which are best to avoid.