English Heritage Buildings (EHB) are the UK’s leading Oak Framed Building Manufacturer. With three brands in their portfolio, they wanted to adopt a strategy to maximise sales for each brand. With their previous agency, they had very little access to their campaigns and were not paying the publisher direct. EHB also had limited reporting and new ideas coming from their agency. There was no accurate tracking in place, meaning there was no way to implement a sophisticated campaign that could be optimised on conversion data.
English Heritage Buildings wanted to partner with an agency who could offer a more transparent experience with increased access to the campaigns, as well as more accurate reporting.
The first stage was to restructure all three accounts, in line with the Bamboo Nine way of thinking:
- We adopted a Single Keyword Ad Group (SKAG) model
- We created both nationally targeted and geographic-specific campaigns
- We appointed a dedicated account manager and supporting team
- We integrated our in-house tools and scripts
- We agreed on clear-cut KPI’s, goals and ongoing communication
- Agreed upon and delivered a bespoke monthly report
The strong results being generated from the campaign restructures has meant that English Heritage Buildings remain a client since 2017. All three brands have achieved consistent year on year growth and continue to perform inline with client expectations, cementing their position as market leader in this highly competitive marketplace.
SEO & Digital PR
In addition to the paid search campaigns, Bamboo Nine are proud to have been appointed as EHB’s SEO & Digital PR agency. Focusing on producing traffic-driving content and Landing Page Optimisation (LPO) has led to a more quality and consistent stream of enquiries.
I am extremely pleased with the results delivered by both the SEO and Paid Search teams – driving up our search positions, improving website traffic and generating quality leads. Bamboo Nine are an integral extension of our marketing department, offering the experience and professionalism of a large agency, coupled with the dedication and personal service of a smaller organisation. I appreciate their continued efforts to review and improve our campaigns and look forward to seeing where the next 12 months take us.Lucy Hunt, Marketing & PR Manager, English Heritage Buildings
What our clients have to say
I wouldn’t hesitate to recommend Bamboo Nine; they did exactly what we asked them to do and more in a very short space of time and it was a pleasure working with Zak Pashen, Chris Rivera and their Head of Technical, Chris Johnson.Ian Parrish, Bourne Leisure
I have been extremely pleased with the quality of lead generation that our PPC campaign has given us. We are consistently visible on the first page of Google for all of our targeted search terms and the fact that over half of our business comes from google shows how well it works. I wouldn’t hesitate to recommend Bamboo Nine to any escape room looking to increase online visibility and sales because they definitely know what they’re doing!Phil Harris, Pier Pressure
Bamboo Nine’s attitude of never settling and always looking to outperform their previous years achievements for me makes them one of our best business partners and an organisation that shares our pursuit of excellence within the online marketplace.Tom Cullingford, R4R
Chris, I just wanted to let you know how fantastic Luke has been. All of your team are always so quick to respond and get things done but given the current circumstances he’s been truly amazing (and Steve with the bits he’s been assisting with too 🙂). Of course not forgetting the rest of the guys; Denise has been great as always too, implementing our EHB restructure today and advising us on our PPC at this uncertain time. You really do have an awesome crew!Lucy Hunt, Oak Frames Direct
Chris and Steve have been brilliant with me, even more so through the lockdown. Since meeting you and Bamboo Nine, only great things have happened for Burlingtons, so thank you!Daniel Ives, Burlingtons
We have worked with Bamboo Nine for over 4 years and they are always on the end of the phone and happy to answer questions we have, not just PPC questions! Their customer service is honestly amazing and we see Chris as a part of our business. Our campaigns are run ever so well and long may our relationship continue.Charlotte Thompson, Thames RIB Experience
I wanted to pass on my thanks for the results we have achieved this week and the weekend, great performance and appreciate you keeping a close eye on what is happening. Your work on our campaign clearly starting to pay off and I appreciate all the great things you are doing.Mark, Sand Architectural
Bamboo Nine, we love our new website! You took our brief and blew us away. The feedback from our clients about our website has been extremely positive and we have already won contracts on the strength of it. We can’t thank you enough!Francesca Coleman-Carr, Sash Windows London Ltd
Bamboo Nine have been pivotal in moving us forward with our Digital Marketing this year. Specifically focusing on Google Ads, the Bamboo Nine team have gone above and beyond to make sure we’re optimising this crucial area of our business. They’re a great team to work with… knowledgeable, experienced and adaptableSally Gamester, Venture Blue
I never have to worry about my campaign. Every day I get leads, which is what I want. I know they are working behind the scenes daily to improve the campaign even more so and I appreciate the fact I can get on and run my business while they do their thing.Dom Fagan, Concrete Flooring Solutions
The online sales generated via Bamboo Nine has been outstanding.Luke Church, JMD
I trust Bamboo Nine because they always go the extra mile for us. Their service and more importantly, their results; is why we are loyal to them. We expect a lot, and they deliver.Daniel Humphreys, Sure Removals
They do what they say they’ll do, and they do it well. I have complete faith and trust in Chris and his team.Alan Read, AMR Pest Control
Since I’ve worked with Bamboo Nine, our Google Shopping campaign and PPC campaign has improved drastically and we now get the leads in to the business that we want and need, rather than just clicks to our website. The guys are always on the ball and always contactable and due to the success of my PPC campaign, I have introduced Bamboo Nine to other companies with my full recommendation.Ali Sik, Stone and Wood Shop
Bamboo Nine restored my faith in Digital Marketing agenciesPaul, Sure Removals