Rubber4Roofs is a family run business supplying roofing systems and materials to professionals and DIY customers. Due to high competition, their main focus is high profit margin by expanding sales at a low cost.
In 2020 our target was to increase revenue by 20% YoY while maintaining a strong ROAS of 5.1 within our search and shopping campaigns. This was following three years of us already managing the campaigns, which held continuous yearly growth in revenue and overall performance from PPC.
We achieved this by restructuring our search campaigns using single keyword ad groups (SKAGs) and by prioritising the most competitive keywords within a singular campaign. This way we managed to maintain a high visibility for the best performing keywords while having full control of the budget. We also implemented responsive search ads, which allowed us to provide more USPs and information to compel the user to click.
We also created a smart shopping campaign which is a combination of shopping (product listing) ads and display ads, to advertise the bestselling products. This campaign enabled us to show the most profitable products for a wide audience across Google Search Network, Display Network, YouTube, and Gmail.
We additionally created standard shopping campaigns to advertise low performing products in order to keep CPC’s very low as well as to ensure that the products only appear to the most relevant searches.
2020 vs. 2019:
- In the first two quarters of 2020 traffic increased by 80% YoY, leading to a 36% increase in revenue and 32% increase in ROAS at 7.9.
- Search and shopping campaign revenue increased by 44% YoY and 78% respectively while cost decreased by 20% for search and only increased by 3% for shopping campaigns.
- Due to the high demand throughout the year and the COVID-19 pandemic, stock became an issue and most campaigns were paused. Having said that, for the entire year, revenue was down 7% and Paid Media spend was down 51%.
There are many companies that claim they can improve your traffic and conversation rate and there are a rare few that possess the talent to back this claim up. Bamboo Nine’s attitude of never settling and always looking to outperform their previous years achievements for me makes them one of our best business partners and an organisation that shares our pursuit of excellence within the online marketplace.”Tom Cullingford, MD, R4R
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What our clients have to say
I wouldn’t hesitate to recommend Bamboo Nine; they did exactly what we asked them to do and more in a very short space of time and it was a pleasure working with Zak Pashen, Chris Rivera and their Head of Technical, Chris Johnson.Ian Parrish, Bourne Leisure
I have been extremely pleased with the quality of lead generation that our PPC campaign has given us. We are consistently visible on the first page of google for all of our targeted search terms and the fact that over half of our business comes from google shows how well it works. I wouldn’t hesitate to recommend Bamboo Nine to any escape room looking to increase online visibility and sales because they definitely know what they’re doing!Phil Harris, Pier Pressure
We have worked with Bamboo Nine for over 4 years and they are always on the end of the phone and happy to answer questions we have, not just PPC questions! Their customer service is honestly amazing and we see Chris as a part of our business. Our campaigns are run ever so well and long may our relationship continue.Charlotte Thompson, Thames RIB Experience
Bamboo Nine, we love our new site! You took our brief and blew us away. The feedback from our clients about our website has been extremely positive and we have already won contracts on the strength of it. We can’t thank you enough!Francesca Coleman-Carr, Sash Windows London Ltd
I trust Bamboo Nine because they always go the extra mile for us. Their service and more importantly, their results; is why we are loyal to them. We expect a lot, and they deliver.Daniel Humphreys, Sure Removals
I never have to worry about my campaign. Every day I get leads, which is what I want. I know they are working behind the scenes daily to improve the campaign even more so and I appreciate the fact I can get on and run my business while they do their thing.Dom Fagan, Concrete Flooring Solutions
Since I’ve worked with Bamboo Nine, our Goggle Shopping campaign and PPC campaign has improved drastically and we now get the leads in to the business that we want and need, rather than just clicks to our website. The guys are always on the ball and always contactable and due to the success of my PPC campaign, I have introduced Bamboo Nine to other companies with my full recommendation.Ali Sik, Stone and Wood Shop
They do what they say they’ll do, and they do it well. I have complete faith and trust in Chris and his team.Alan Read, Ames Group