Wyboston Lakes were using Online Travel Agents (OTA’s) to drive bookings for their Hotel and Spa, but were losing 18-30% of revenue through the commission to these platforms. Our aim was to beat the commission and drive as much revenue as possible.
We evaluated the intent of certain keywords and phrasing, and cut out any that were research-based or didn’t show any intent to book.
Maximised visibility for top revenue driving keywords above the OTA’s.
Closely monitored competitors and re-actively optimised bids to ensure the target ROI was achieved .
From January – December 2018 vs the same period last year we saw:
- Spa sales increase 99% from 1,682 to 3,344
- Spa revenue increase 117% from £169,135.34 to £366,385.86
- Spa ROI increase 326% from 8.3 to 35.5
- Hotel bookings increase 74% from 563 to 981
- Hotel revenue increase 53% from £93,302.81 to £142,531.25
We are extremely happy with the results achieved so far and have a great relationship with the Bamboo Nine team. We are excited to see what successes we can drive in 2019.Louisa Watson, Director of Marketing, Wyboston Lakes
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What our clients have to say
I wouldn’t hesitate to recommend Bamboo Nine; they did exactly what we asked them to do and more in a very short space of time and it was a pleasure working with Zak Pashen, Chris Rivera and their Head of Technical, Chris Johnson.Ian Parrish, Bourne Leisure
I have been extremely pleased with the quality of lead generation that our PPC campaign has given us. We are consistently visible on the first page of Google for all of our targeted search terms and the fact that over half of our business comes from google shows how well it works. I wouldn’t hesitate to recommend Bamboo Nine to any escape room looking to increase online visibility and sales because they definitely know what they’re doing!Phil Harris, Pier Pressure
We have worked with Bamboo Nine for over 4 years and they are always on the end of the phone and happy to answer questions we have, not just PPC questions! Their customer service is honestly amazing and we see Chris as a part of our business. Our campaigns are run ever so well and long may our relationship continue.Charlotte Thompson, Thames RIB Experience
You and Steve have been brilliant with me, even more so through the lockdown. Since meeting you and Bamboo Nine, only great things have happened for Burlingtons, so thank you!Daniel Ives, Burlingtons
I wanted to pass on my thanks for the results we have achieved this week and the weekend, great performance and appreciate you keeping a close eye on what is happening. Your work on our campaign clearly starting to pay off and I appreciate all the great things you are doing.Mark, Sand Architectural
Bamboo Nine, we love our new site! You took our brief and blew us away. The feedback from our clients about our website has been extremely positive and we have already won contracts on the strength of it. We can’t thank you enough!Francesca Coleman-Carr, Sash Windows London Ltd
I just wanted to let you know how fantastic Luke has been. All of your team are always so quick to respond and get things done but given the current circumstances he’s been truly amazing (and Steve with the bits he’s been assisting with too 🙂). Of course not forgetting the rest of the guys; Denise has been great as always too, implementing our EHB restructure today and advising us on our PPC at this uncertain time. You really do have an awesome crew!Lucy Hunt, Oak Frames Direct
Bamboo Nine have been pivotal in moving us forward with our Digital Marketing this year. Specifically focusing on Google Ads, the Bamboo Nine team have gone above and beyond to make sure we’re optimising this crucial area of our business. They’re a great team to work with… knowledgeable, experienced and adaptableSally Gamester, Venture Blue
I never have to worry about my campaign. Every day I get leads, which is what I want. I know they are working behind the scenes daily to improve the campaign even more so and I appreciate the fact I can get on and run my business while they do their thing.Dom Fagan, Concrete Flooring Solutions
I trust Bamboo Nine because they always go the extra mile for us. Their service and more importantly, their results; is why we are loyal to them. We expect a lot, and they deliver.Daniel Humphreys, Sure Removals
They do what they say they’ll do, and they do it well. I have complete faith and trust in Chris and his team.Alan Read, AMR Pest Control
Since I’ve worked with Bamboo Nine, our Google Shopping campaign and PPC campaign has improved drastically and we now get the leads in to the business that we want and need, rather than just clicks to our website. The guys are always on the ball and always contactable and due to the success of my PPC campaign, I have introduced Bamboo Nine to other companies with my full recommendation.Ali Sik, Stone and Wood Shop