Brighton Bike Sheds was founded in 2014 with the aim of providing attractive, sustainable and secure bicycle storage made by hand in the UK using the best materials available.
To help increase their market share and become a leading brand within the market, Brighton Bike Sheds needed an agency that would focus on the bottom line, driving positive ROAS (Return On Ad Spend) for the business.
Through our initial onboarding process, we identified the unique selling points that made Brighton Bike Sheds stand out from the crowd, this allowed us to create highly relevant, persuasive ads to advertise across the Google Network.
- Using a SKAG account structure allowed us to create ads that mirrored user search terms by containing the keyword within both the headline and the description. Not only did this increase the relevancy between the users search and the ad, leading to higher than average click-through-rates. It also allowed us to increase the Quality Score of the ads, providing a discount in the ads auction
- Due to the longer user journey towards purchase as a result of the cost of the product, we created re-marketing display ads to keep the brand forefront in the mind of potential customers and drive them back to the site to purchase
Since launching the campaigns in March 2019, we have seen significant performance increases when comparing YoY performance, as a result of ongoing incremental optimisation.
- 10.87% click-through-rate across the search campaigns (a 54.61% increase)
- £20.90 cost per conversion (a 56.97% decrease)
- 418% increase in revenue, for only an 89% increase in cost
- An account ROAS of 24.11 (meaning for every £1 spent, £24.11 was driven in revenue)
Harry and Bamboo Nine have been a major part of the growth that Brighton Bike Sheds has seen over the past year despite the challenging circumstances. They have always been on hand to answer any questions or queries and have always acted with the best interests of my business in mind. I would highly recommend them to anyone looking for a digital marketing partner to help drive their business forward.Aaron Priestman, Owner, Brighton Bike Sheds
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What our clients have to say
I wouldn’t hesitate to recommend Bamboo Nine; they did exactly what we asked them to do and more in a very short space of time and it was a pleasure working with Zak Pashen, Chris Rivera and their Head of Technical, Chris Johnson.Ian Parrish, Bourne Leisure
I have been extremely pleased with the quality of lead generation that our PPC campaign has given us. We are consistently visible on the first page of google for all of our targeted search terms and the fact that over half of our business comes from google shows how well it works. I wouldn’t hesitate to recommend Bamboo Nine to any escape room looking to increase online visibility and sales because they definitely know what they’re doing!Phil Harris, Pier Pressure
We have worked with Bamboo Nine for over 4 years and they are always on the end of the phone and happy to answer questions we have, not just PPC questions! Their customer service is honestly amazing and we see Chris as a part of our business. Our campaigns are run ever so well and long may our relationship continue.Charlotte Thompson, Thames RIB Experience
Bamboo Nine, we love our new site! You took our brief and blew us away. The feedback from our clients about our website has been extremely positive and we have already won contracts on the strength of it. We can’t thank you enough!Francesca Coleman-Carr, Sash Windows London Ltd
I trust Bamboo Nine because they always go the extra mile for us. Their service and more importantly, their results; is why we are loyal to them. We expect a lot, and they deliver.Daniel Humphreys, Sure Removals
I never have to worry about my campaign. Every day I get leads, which is what I want. I know they are working behind the scenes daily to improve the campaign even more so and I appreciate the fact I can get on and run my business while they do their thing.Dom Fagan, Concrete Flooring Solutions
Since I’ve worked with Bamboo Nine, our Goggle Shopping campaign and PPC campaign has improved drastically and we now get the leads in to the business that we want and need, rather than just clicks to our website. The guys are always on the ball and always contactable and due to the success of my PPC campaign, I have introduced Bamboo Nine to other companies with my full recommendation.Ali Sik, Stone and Wood Shop
They do what they say they’ll do, and they do it well. I have complete faith and trust in Chris and his team.Alan Read, Ames Group