What Are Bounce Rates and What Do They Mean?
Correctly interpreting bounce rates and what they mean can drastically change how your business works. Bounce rates give you an indication of the success of your website or individual web pages. At Bamboo Nine, we often analyse our bounce rate data to measure the effectiveness of our web pages and web copy. When looking to run a high-performing site, it’s crucial to optimise around the lowest bounce rate possible.

What is a Bounce Rate?
A bounce rate is a Digital Marketing term that refers to the percentage of people who enter a site and then leave (or ābounceā) rather than spending time viewing other pages and content within the site. Bounce rates help businesses measure the visit quality of their website. Once you come to understand the relevance of bounce rates, you will be able to measure the effectiveness of your website and make appropriate improvements that encourage visitors to continue with their visit.
How to Analyse Bounce Rates
For your business to grow, it is important you understand and effectively analyse bounce rates. One very good comparison for bounce rates is to analyse the average time spent on the page itself. If the āTime on Pageā metrics is less than 30 seconds, you should consider changing the content and keywords on that page to bring more value to readers and increase traffic. As we discussed in our article Why Do We Write Content?, high-quality content helps convince readers that the content on the rest of the site is of equal value. This encourages them to click through and read more articles, encouraging website crawlability. By encouraging visitors to your website to click through to other pages, you will be simultaneously lowering the bounce rate.

What is a Good Bounce Rate?
It depends. Generally, when a visitor has a positive experience, they tend to spend longer on your website and, as a result, the bounce rate is lowered. If the bounce rate on your website is high, it shows that the content and structure of your website is not engaging enough to hold the attention of visitors. For example, if the goal of your website is to encourage visitors to enter the sales funnel, one of your primary goals is to lead your readers all the way through the sales process. However, if the visitor reads the landing page and immediately leaves, it creates a high bounce rate and indicates that your website is not fulfilling its purposes. In this instance, it is good to take a step back and analyse what could be going wrong so that you can fix the problem. Generally, a bounce rate of less than 40% would be considered good.
So, What Does Bounce Rate Mean to Me?
Bounce rates give you a good indication of how well your website is performing and they help you understand the elements and pages of your website that need improving. Once you understand bounce rates and their importance, you can start developing a clear strategy that will grow your business.
How to Improve Your Bounce Rate

So, how do you improve your bounce rate? Below, I have made a list of the top things you can do to improve your bounce rate and gain more visitors to your website, who stay for longer and (potentially) purchase your services at the end of their visit.
- Add Links: If you want to improve your bounce rate, add more links on your website and in your content. Links encourage website crawlability by allowing people to click through from article to article. Links are extremely important for increasing the usability of your website.
- Improve Your Content: Our team have seen first-hand the importance of well-written, informative and interesting content, which can have a big effect on your bounce rate. If there is an issue with your content, if facts are incorrect or it is grammatically inaccurate it can mean visitors leave unimpressed with the standard of quality. To avoid this, always check through your work strictly, keep it relevant, up-to-date and easy to read. Content is incredibly important for websites and help businesses grow and succeed.
- Call to Action: Having a compelling call to action on your website will encourage visitors to click through and purchase your services. It will also encourage people to stay on your website for longer. Attracting visitors to your website is only half the job, you want them to click through and purchase your services but you canāt do that with a weak call to action. The aim of your website should be to encourage visitors to buy, or at least think about it.
Final Words
Here at Bamboo Nine, we know the importance of bounce rates. We build marketing campaigns, and even whole websites, around consistently low bounce rates, utilising high-quality work and continual optimisation to achieve our client’s goals. To learn about how we could help your business, give us a call today.