SEO Agency
Brighton.

Why do you need SEO?

95% of all digital experiences begin with search engines. That is, they start on the homepage of a search engine like Google, Yahoo!, DuckDuckGo or Bing. When a user then types anything into the search engine, the results that are displayed show up in a ranking order, based on the amount of authority (which in turn is based on popularity and quality of information) given to the website by that search engine.

Naturally, you’ll want your own business’ website to come out right at the top, so that it’s the first link your potential customers see when they search online for products and services. To do this, you need to increase your website’s visibility, helping it to climb the ranking ladder so that it shows up on the first page instead of the thirty-first. However, this can sometimes be quite difficult to achieve, because it’s the spot that everyone is aiming for. This is where you will find search engine optimisation (otherwise known as SEO) coming into play.

Below, we have laid out a list of just some of the things our SEO agency can offer that will help pave the way to online success in Brighton.

The cardinal rule of ‘Content and Keywords’

As an established Brighton SEO company, we know never to underestimate the importance of quality content and keywords.

This is why we have a team of keen, clever and creative copywriters ready and waiting to carry out the content process for you. They will write their way into the hearts and minds of your customers on your behalf, helping to persuade them into buying products or hiring services and generating leads for your website. By strategically placing the most comprehensive keywords, they’ll also be ensuring that your website pages are made as visible as possible in the rankings, too.

Our specialist SEO tools

You wouldn’t expect stalwart professionals in search engine marketing in Brighton to go without the proper tools for the job. As such, we go to great lengths to ensure that we have the best SEO tools available to us, so we can always deliver the service you both expect and deserve.

Whether it’s keyword research or competitor analysis, or monitoring audience trends and technical auditing, we will have the software that means we can oversee the results of your marketing strategy. We’ll even work with you throughout the process when you hire us as your local SEO company in Brighton, so if there is anything you’d like to change, you only have to ask.

Stand out with Structured Data

SEO isn’t only about achieving the highest organic rankings, however; it’s also about gaining the most clicks for your website.

By utilising structured data, we can keep tabs on how your website is doing compared to others. We may even be able to get your pages more clicks than websites which are ranking higher, which means the Click Through Rate (CTR) will be better. This becomes another nice bonus for your online presence and authority, as higher CTR rates are seen as ranking signals on Google.

In-depth, Transparent reporting

We take pride in our work as a Brighton agency specialising in PR and Digital Marketing, and we have an ethos of complete transparency with all of our clients. We want you to see the inner workings of the SEO strategy we’ll form with you, so we’ll show you every part of the bespoke campaign created for your business. From all your Google ranking positions, to traffic, leads, created content and our work on link building, our monthly reports and constant communication with you will cover it all.

We want our clients to get as much as they can from search engine marketing in Brighton, and we believe that we can offer the SEO services to help make this happen. When you get to know how SEO works, you also get a better picture of where your overall investment is going, so you’ll never have to worry about where your budget is being spent ‒ you’ll already know!