Jones & Tomlin
About Jones & Tomlin
For over 75 years, Jones & Tomlin has been a fully independent, family-run business specialising in premium beds, mattresses, and bedroom furniture. With retail stores in Chichester, Horsham, Worthing, and now Guildford, they have established themselves as a well-known and trusted local brand.
They sought a Social Media strategy that would enable them to expand their brand’s reach online.
Our Solution
Organic Social
Supporting the Guildford store launch, we executed organic strategies like competitions and local Facebook group engagement. Our approach was fueled by thorough competitor analysis, identifying opportunities for differentiation and improvement.
We also conceived and implemented an SEO strategy that outpaced competitors, collaborating closely with the client’s Marketing Manager on video shoots, content editing, and tailored copywriting. Our in-depth hashtag research optimised content reach, while sales promotions strategically aligned with business goals. Tracking and reporting refined our cross-departmental strategy for maximum cohesion and effectiveness.
Paid Social
We significantly boosted Jones & Tomlin’s ROAS by nurturing users through the marketing funnel. Rigorous audience testing ensured we targeted the right people, retargeting based on platform and website actions. Our bespoke product category audience profiling delivered the right product, messaging, and pricing to each user.
Introducing rich ad formats and engaging content with timely messaging increased engagement rates and quality traffic. This dual-funnel approach was pivotal, driving localised store footfall while growing e-commerce sales and ROAS.
The Outcome
Our organic and paid social media strategies yielded stellar results for Jones & Tomlin. Year-on-year, their online reach expanded by 31%, with a remarkable 225% uplift in click-through rates, demonstrating highly effective audience engagement.
Most crucially, our campaigns translated into significant business growth. Purchases soared by 263%, while revenue saw a 149% increase. Return on Advertising Spend shot up by 180%, highlighting the profitability of our advertising efforts. Cost per Acquisition plunged by 75%, underscoring the cost-effectiveness of our approach.
These exceptional results solidified our partnership’s success in driving sustainable growth and amplifying Jones & Tomlin’s brand presence online.
What Jones & Tomlin Said About Us
I’ve worked with the Bamboo Nine for 3 years now and can only praise their work. It’s easy to say that digital agencies are all the same, but that’s simply not true. It’s been refreshing to work with a friendly team that listens, removes the marketing fluff and has their finger on the digital pulse.
Adam Slingsby | Marketing Manager, Jones & Tomlin
Our Paid Media and Social channels continue to go from strength to strength. I can be demanding, and there’s not always been huge budgets to work with, but they’ve proved to be cost-effective, flexible in their approach and always on-hand to talk through strategy and solutions.
