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WordPress Tracking Made Simple with Our Custom Plugin

Our custom made plugin makes tracking your WordPress website easy, with cross channel synchrony, automated data enrichment, and regular updates to keep your tracking up to date with industry standards.

Why Our Plugin?

Website tracking is tricky. Every advertising partner has their own data format requirements and the water has been further muddied by ePrivacy legislation, such as GDPR, and browser restrictions on cookies. Our plugin simplifies this process for you. By focusing on what data matters most to businesses, we’ve created a data model which listens for key events and packages this data up in a suitable format for the most important 3rd party vendors.

Google Analytics dev app on Smartphone screen.

What Can We Track?

With just a few clicks, we can connect your analytics and advertising platforms to your website, and send through a host of your most important events. The plugin supports all the major 3rd party vendors, including:

  • Google Analytics 4 (GA4)
  • Google Ads
  • LinkedIn
  • Microsoft Ads
  • Meta (Facebook & Instagram)

Our customised event model takes much of the work out of your tracking set up, and sends uniform conversions to the above 3rd parties.

Contact Clicks

We automatically log email address and telephone number clicks out as conversions, bundled up with parameters to show you which email address or number was clicked, should you wish to embark on a deeper analysis.

For clients who have taken their call tracking to the next level, our plugin integrates hand-in-glove with call tracking provider Mediahawk. Indeed, if call tracking, and all the marketing data that offers, is something which interests you, we have the in-house expertise to help you set your account up as well as install the code on the website.

Forms

Forms are the lifeblood of any online lead generation campaign. Due to the blizzard of different providers out there, however, this can be the hardest part of setting up accurate, reliable tracking. Fortunately, our plugin takes care of the heavy lifting for all the popular WordPress form plugins, including:

  • Contact Form 7
  • Gravity Forms
  • Ninja Forms
  • Hubspot
  • Elementor
  • Divi
  • Formcraft
  • Formiddable

PDFs

Many of our clients have PDF catalogues, brochures, or specification sheets that they would like to track as conversions. Our plugin allows you to do this with our custom brochure conversion.

Live Chat

We can even track live chat interactions from two of the most popular WordPress chat solutions on the market, Tawk.to and HubSpot.

Ecommerce

If you run a WooCommerce shop, our plugin can track purchase events and automatically dispatch these to Google, Microsoft, and Meta. However, we don’t stop there. Our plugin integrates easily with WooCommerce’s own Google Analytics plugin to ensure that basic Enhanced Ecommerce events, such as when a user adds a product to their basket, is tracked.

Enrich Your Data

We always look to the future, and our plugin allows you to make best use of a number of new technologies. For Meta events, our plugin can spin up its own server side connection so you can take advantage of Conversions API (CAPI), Meta’s own server-side response to the challenges of using cookies today. Meanwhile, for Google Ads, the plugin configures Enhanced Conversions for form submissions and Basket Data for purchase events, allowing for fine tuning of bidding and advertising settings. We can even facilitate Content Grouping in GA4, allowing you to look at Google Analytics data at a category level.

All this is to say that we leave no stone unturned to add value to your analytics and marketing data, allowing you optimise your marketing to the best possible level.

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Bonus Features

By installing our plugin, you not only get your website tracking sorted, but gain access to a number of exciting bonus features, including:

Microsoft Clarity

Our plugin can integrate beautifully with heat mapping software Microsoft Clarity. It is able to install the code in a GDPR compliant manner without the need for additional plugins or manually implementing any code.

Additional Code Injection

Sometimes, the only way to install a 3rd party tracking solution or set up a custom conversion is to paste some code into a web page’s Header or Footer sections. Fortunately, our plugin makes this easy to do and ensures that the same code is injected into all pages, regardless of page template or the effect of any website updates.

Google Consent Mode

Since March 2024, implementing Google’s Consent Mode V2 has been crucial to access the full suite of Google Ads optimisation features. Without setting this, your campaigns won’t be able to target your audience as accurately and the cost and effectiveness of your campaigns are negatively impacted. Our plugin can be configured to set default consent states early enough in the page load that privacy demands are respected and you won’t lose out on important data.

N.B. Please note that you will need to have a suitable cookie banner for this feature to be effective.

Tracking For Other Website Platforms

If your website doesn’t run on WordPress but you need tracking support, don’t worry, we’ve got you! Our team can deliver most if not all of the above implementations for a bespoke cost dependant upon your precise technical set up.

Need More Support?

Our plugin takes care of the most common and crucial tracking for most businesses. However, if you need more analytical firepower, our data engineering services can be accessed by subscribing to our Data Support Package. Our package offers you all the benefits of our standard integration, plus: 

  • Free additional goal or conversions setup for whatever you need to get tracked
  • Data solution consultancy services, to troubleshoot and advise on your data issues
  • Monthly comprehensive testing to catch tracking broken by website updates or industry changes
  • A data developer on call, for such projects as CRM integrations or advanced Enhance Ecommerce setups

Why not get in contact today to see how our packages can give you the data to outsmart your competitors and hit your revenue targets?

Coding Icon
  • Tracking
  • Analytics
  • Bespoke Solutions

Your Web development team

We’ve put together a team in-house that are skilled in all aspects of web development, from the initial design to build.

Chris Johnston, Head of Technical

Chris Johnson

Head of Data & Engineering

Philippe Bailey

Lead Web Developer

James Tarrat, Design

James Tarratt

Senior Designer

A Photo of Holly

Holly Thoms

Senior Designer

Josh Hudson

Web Developer

William Axtell, SEO

William Axtell

Digital Analytics Specialist

Zain Bador

WordPress Developer

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