A Handy Guide to Power Words

Power Words Pack a Punch in Content

You may have the most incredible products or efficient services on the online market, but this alone will not generate leads on a page. Ensuring that your content is consistently earning you conversions will also require persuasiveness, and lots of it. The way you choose to influence your readers into taking the most crucial actions (namely, picking your website and deciding to make a conversion) decides how many leads you will generate as a result.

To get this done in your content and to make sure it is done well, you will need to know about power words.

What are Power Words?

Power words can perhaps best (and most simply) be described as words or phrases that are designed to catch a reader’s interest or evoke a response from them. This can be anything from grabbing their attention so that they will read on, or compelling them to head for the “Place an Order” or “Contact Us” link right away. Whichever you would prefer, power words can help to spice up your content exactly as you need it.

When crafting the perfect content to attract and hold attention, content writers will often use power words which play on the emotions of an audience, making them feel a certain way and persuading them into a concluding action. These are a special variety of power words known as “emotional words”. Emotional words specifically rely on drawing out specific feelings in a reader, whereas standard power words may either tap into their curiosity or aim to build their confidence in a brand. As such, all emotional words are power words, but not all power words are emotional words. 

It takes a great deal of expertise to use power words to their full effect and practise makes perfect. So, here is a list of just some of the words you can weave into your content, and draw the eyes of your customers like bright colours on a beautiful tapestry.

Power Words to Make Your Content Captivating

  • Ability
  • Absolute
  • Absurd 
  • Accuse 
  • Admit
  • Advanced
  • Affordable     
  • Alive
  • Alluring
  • Amazing         
  • Amusing         
  • Assault
  • Astonishing   
  • Astounding    
  • Authentic
  • Authority
  • Awe-inspiring
  • Awesome       
  • Awe-struck    
  • Backed
  • Bargain
  • Bargain
  • Barrage
  • Basics  
  • Belong 
  • Best-Selling
  • Better
  • Beware
  • Blunt
  • Bold  
  • Bomb
  • Bonus  
  • Bonus
  • Breaking         
  • Breathtaking 
  • Brilliant
  • Broken 
  • Budget 
  • Buffer              
  • Buzz
  • Capacity
  • Captivate       
  • Catapult                   
  • Caution
  • Chaos
  • Charming       
  • Cheap             
  • Cheat-Sheet  
  • Chic  
  • Classified       
  • Clever  
  • Comedy          
  • Comfort         
  • Compelling    
  • Complete
  • Comprehensive
  • Confession    
  • Confidential  
  • Content                                        
  • Convert
  • Craving
  • Crazy
  • Create
  • Cringe-worthy
  • Cruel
  • Cryptic                           
  • Daring
  • Dazzling         
  • Defying
  • Delicious        
  • Delight
  • Delightful       
  • Deluxe                                          
  • Detailed
  • Diagnosed     
  • Dirty 
  • Discover
  • Disgust
  • Divulge
  • Document
  • Dominating   
  • Double
  • Dramatic        
  • Dreamy
  • Drive
  • Easy  
  • Easy
  • Effective
  • Efficient
  • Effortless       
  • Elite  
  • Embarrassing
  • Emergency    
  • Emerging       
  • Enjoyment                                   
  • Enormous      
  • Envy 
  • Epic  
  • Essential
  • Ethical 
  • Exactly 
  • Excess
  • Exciting
  • Exclusive        
  • Expensive      
  • Expert
  • Explosive       
  • Exquisite        
  • Extraordinary
  • Eye-catching                          
  • Fancy
  • Fantastic        
  • Fascinating    
  • Fashionable  
  • Fierce
  • Fighting
  • Final
  • First  
  • Fixated                          
  • Forceful          
  • Forever
  • Formula
  • Frank
  • Free  
  • Frenzied         
  • Fulfill                              
  • Fundamental
  • Funniest         
  • Gargantuan   
  • Genius 
  • Genuine
  • Gigantic          
  • Glamorous    
  • Gorgeous       
  • Gravity
  • Greatness      
  • Growth
  • Guaranteed
  • Guard
  • Guilt                               
  • Guilt-free                                     
  • Happiness
  • Harsh
  • Hatred 
  • Healthy
  • Heartwarming
  • Heavenly        
  • Hidden 
  • Highest
  • High-quality  
  • Hilarious        
  • Hoax
  • Honest
  • Horrific
  • Horror 
  • Huge
  • Hurry
  • Hysterical      
  • Imagine
  • Immediately 
  • Impactful
  • Impassioned           
  • Imposing        
  • Impressive               
  • Improved
  • Increase         
  • Incredible      
  • Indulgence                                   
  • Influence
  • Ingredients    
  • Insanity
  • Insider 
  • Inspirational 
  • Inspire 
  • Inspiring
  • Instantly         
  • Insulting         
  • Insurance                      
  • Intensity         
  • Intriguing     
  • Jaw-dropping
  • Jeopardy        
  • Lavish  
  • Lazy                                
  • Legendary      
  • Legitimate
  • Lifetime          
  • Light
  • Limited
  • Limited-edition
  • Limited-time
  • Little-known  
  • Lowest
  • Lucrative
  • Madness        
  • Magnificent   
  • Magnitude     
  • Massive          
  • Master 
  • Masterclass
  • Memorable   
  • Mesmerising 
  • Mind-blowing
  • Minimalist     
  • Miraculous
  • Money 
  • Motivate        
  • Mouth-watering         
  • Never
  • New  
  • Now 
  • Objectively
  • Obsession
  • Official
  • Off-limits
  • On-Demand  
  • One-of-a-kind
  • Only
  • Outrageous   
  • Outstanding
  • Overnight      
  • Painless
  • Passionate     
  • Phenomenal           
  • Pioneering
  • Plain 
  • Polarizing       
  • Popular
  • Positive
  • Potent  
  • Potential
  • Power  
  • Powerful
  • Precaution                    
  • Premium        
  • Prestige          
  • Priceless         
  • Professional
  • Profits  
  • Profound
  • Promise          
  • Promotion     
  • Prosperity      
  • Protect           
  • Proven
  • Provoke          
  • Psychological
  • Punch
  • Pure 
  • Quota  
  • Rare 
  • Ravenous                                     
  • Recession      
  • Release
  • Relentless      
  • Reliable
  • Remarkable   
  • Report
  • Results
  • Reveal  
  • Ridiculous      
  • Riveting          
  • Rules
  • Ruthless         
  • Sabotage        
  • Sacred 
  • Safe  
  • Safety  
  • Sales
  • Savvy
  • Scarce
  • Scared 
  • Secret  
  • Selfish  
  • Sensational
  • Seriously        
  • Shaking
  • Shielding                       
  • Show-stopping 
  • Signs
  • Sly     
  • Sneak-Peek    
  • Sneaky 
  • Solution
  • Special 
  • Spellbinding  
  • Spirited
  • Steal 
  • Stealthy          
  • Step-by-Step 
  • Stimulating    
  • Stop  
  • Straightforward
  • Strategy
  • Strength         
  • Striking                                         
  • Struggle          
  • Studies
  • Stunning         
  • Stylish  
  • Sublime          
  • Surging
  • Surprise          
  • Survive
  • Sway
  • Swoon 
  • Swoon-worthy             
  • Temporary
  • Tempting       
  • Terrifying       
  • Tested
  • Thrilling          
  • Today
  • Top Secret     
  • Transform     
  • Treachery      
  • Treat
  • Trend
  • Tricks
  • Triple
  • Triumph         
  • Truth
  • Tweaks
  • Unadulterated  
  • Unbelievable
  • Uncontrollable 
  • Unconventional
  • Uncovered     
  • Undeniable    
  • Undercover   
  • Underused     
  • Undisclosed  
  • Unexpected   
  • Unforgettable
  • Unique 
  • Unleashed     
  • Unlimited      
  • Unorthodox  
  • Unseen
  • Unstoppable 
  • Unsurpassed
  • Untapped       
  • Unusual
  • Validate          
  • Wealth
  • Wild 
  • Witty
  • Wonderful               
  • Wondrous     
  • Zen