How to Use Emotional Words

Your product or service may be the best that a customer could possibly find anywhere on the market, but this alone does not guarantee a conversion on your page. Persuasive content plays a hugely important role in ensuring that an audience member takes those tiny-but-decisive actions, from entering your website to choosing your business over all the others out there.

The easiest way to make your content persuasive is to include lots of strategically placed emotional words.

What are Emotional Words?

Simply put, emotional words are words which play on your readers’ most basic emotions, namely happiness, sadness, anger and fear. When these are used correctly in your content, they inspire a feeling in the reader, drawing them towards the conclusion you want. This is a strategy known as “emotional marketing” and it can be used to compel your audience to contact you, or place an order for your products online.

It has been scientifically proven that when emotional marketing is weaved successfully into content, that content will perform twice as well as standard information (otherwise known as “rational content”). However, these words cannot just be placed anywhere in the hopes that by having them present, your audience will end up persuaded into making a purchase. 

That is why it takes an expert copywriter to carefully craft a page, adding in emotional words like professional chefs add ingredients to bring about the most exquisite flavour in a dish. To demonstrate how this may be achieved, we have provided a sample of the words we can use to bring out the most powerful emotional marketing for your content below. 

It must also be noted that some of these words have the power to evoke more than one emotion, so will feature on more than one list.

Words to Make You Happy

  • Animated
  • Beaming
  • Blessed
  • Blissful
  • Bountiful
  • Bright 
  • Cheerful
  • Child-like
  • Comfortable
  • Constructive
  • Sunny Content
  • Courageous
  • Creative
  • Delighted 
  • Ecstatic 
  • Encouraged
  • Energetic
  • Elated 
  • Euphoric
  • Exhilarated
  • Fantastic
  • Festive
  • Frisky
  • Fun-loving
  • Funny
  • Gleeful 
  • Gratified 
  • Glorious 
  • Glowing

  • Happy
  • Helpful
  • Innocent
  • Intelligent
  • Jovial 
  • Joyful
  • Joyous 
  • Jubilant
  • Liberated 
  • Lighthearted 
  • On top of the world
  • Optimistic 
  • Overjoyed 
  • Playful 
  • Pleased
  • Radiant
  • Resourceful
  • Satisfied 
  • Serene
  • Spirited 
  • Spontaneous
  • Spunky 
  • Surprised
  • Thankful
  • Thrilled 
  • Tickled 
  • Vibrant
  • Vigorous 
  • Wonderful 
  • Youthful 

Words to Make You Fearful, Worried or to Provoke Urgency

  • Afraid
  • Agony
  • Alarmed
  • Alone
  • Anxious
  • Apocalypse
  • Argumentative
  • Assault
  • Authoritative
  • Awkward
  • Backlash
  • Beware
  • Bloodbath
  • Bloodcurdling
  • Blushing
  • Catastrophe
  • Caution
  • Collapse
  • Compulsive
  • Condescending
  • Cowardly
  • Crazy
  • Crisis
  • Danger
  • Dark
  • Deadline
  • Deadly
  • Deceived 
  • Destroy
  • Devastating
  • Disastrous
  • Disdainful
  • Disempowered
  • Dishonest
  • Disillusioned
  • Disoriented
  • Distracted
  • Distraught
  • Distressed
  • Distrustful
  • Doom
  • Doomed
  • Doubtful
  • Embarrassed
  • Expires
  • Failure
  • Fast
  • Fatigued
  • Final
  • Fooled
  • Frantic
  • Frenzied
  • Frightening
  • Gullible
  • Hack
  • Hate
  • Hazardous
  • Helplessness
  • Hesitant
  • Hoax
  • Horrific
  • Humiliation
  • Hurricane
  • Hurry
  • Incapable
  • Incapacitated
  • Incompetent
  • Indecisive
  • Inferior
  • Insecure
  • Invasion
  • Jittery
  • Judgmental
  • Last chance
  • Limited
  • Looming
  • Lurking
  • Manipulative
  • Meltdown
  • Menacing
  • Misgiving
  • Mistake
  • Never again
  • New
  • Nightmare
  • Now
  • Off-kilter
  • Overwhelmed
  • Painful
  • Panic
  • Panicked
  • Paralyzed
  • Pathetic
  • Peril
  • Perplexed
  • Pitfall
  • Played
  • Plummet
  • Poison
  • Poor
  • Pummel
  • Quick
  • Revenge
  • Risky
  • Running Out
  • Scary
  • Scream
  • Searing
  • Shame
  • Shatter
  • Shocked
  • Silly
  • Slaughter
  • Squirming
  • Stress
  • Stressed
  • Stupid
  • Suspicious
  • Tank
  • Targeted
  • Tense
  • Terrified
  • Threatened
  • Torture
  • Toxic
  • Tragedy
  • Trap
  • Trapped
  • Twitching
  • Uncaring
  • Uncertain
  • Uncomfortable
  • Uninterested
  • Unresponsive
  • Unsure
  • Vaporise
  • Victim
  • Volatile
  • Vulnerable
  • Warning
  • Woozy
  • Worry
  • Wounded

Words to Make You Angry

  • Abhorrent
  • Abuse
  • Annoying
  • Arrogant
  • Blatant
  • Brutal
  • Cheat
  • Cocky
  • Coward
  • Crooked
  • Crush
  • Curse
  • Demolish
  • Disgusting
  • Dishonest
  • Distorted
  • Evil
  • Exploit
  • Greedy
  • Hate
  • Infuriating
  • Kill
  • Lies
  • Loser
  • Lying
  • Misleading
  • Nasty
  • No good
  • Obnoxious
  • Payback
  • Pesky
  • Phony
  • Pollute
  • Pompous
  • Preposterous
  • Pretentious
  • Punish
  • Rampant
  • Ravage
  • Revolting
  • Rotten
  • Rude
  • Ruined
  • Ruthless
  • Savage
  • Scam
  • Sick and tired
  • Slay
  • Smash
  • Smug
  • Sniveling
  • Suck
  • Trash
  • Useless
  • Violate

Other Emotional Words

There may also be chances to use emotional words which target slightly more complicated emotions. These can also be used to encourage and prompt stronger feelings (as well as instinct-based reactions) in your audience.

Words to Provoke Intrigue or Curiosity

  • Backdoor
  • Banned
  • Behind the Scenes
  • Blacklisted
  • Censored
  • Concealed
  • Confession
  • Confidential
  • Controversial
  • Covert
  • Cover-up
  • Forbidden
  • Forgotten
  • Have you heard
  • Hidden
  • Hush-hush
  • Insider
  • Little-known
  • No one talks about
  • Off the record
  • Off-limits
  • Outlawed
  • Private
  • Restricted
  • Secret
  • Secret agenda
  • Secret plot
  • Strange
  • Tried to hide
  • Unauthorized
  • Unbelievable
  • Undercover
  • Underground
  • Unexpected
  • Unlock
  • Unspoken
  • What no one tells you
  • Withheld

Words to Excite

  • Adaptable
  • Adequate
  • Approving
  • Assured
  • Authentic
  • Balanced
  • Bold
  • Brave
  • Capable
  • Carefree
  • Clear
  • Confident
  • Conscientious
  • Cooperative
  • Daring
  • Dynamic
  • Eager
  • Earnest
  • Empowered
  • Enthusiastic
  • Exuberant
  • Fine
  • Focused
  • Forgiving
  • Fulfilled
  • Genuine
  • Grateful
  • Honored
  • Hopeful
  • In the zone
  • Inspired
  • Keen
  • Motivated
  • Okay
  • Privileged
  • Productive
  • Reliable
  • Responsive
  • Self-sufficient
  • Sincere
  • Sure
  • Tenacious
  • Unburdened
  • Unique
  • Upbeat
  • Uplifted

Words to Make You Relaxed, Calm or Reassured

  • Aligned
  • At ease
  • Authentic
  • Aware
  • Backed
  • Balanced
  • Beaming
  • Blessed
  • Bright
  • Calm
  • Carefree
  • Centred
  • Certain
  • Certified
  • Clear
  • Comfortable
  • Confident
  • Content
  • Dependable
  • Endorsed
  • Fluid
  • Forgiving
  • Fulfilled
  • Genuine
  • Graceful
  • Grateful
  • Grounded
  • Guarantee
  • Healthy
  • Ironclad
  • Laughing
  • Lifetime
  • Light
  • Meditative
  • Money back
  • Natural
  • No obligation
  • No risk
  • No strings attached
  • Non-controlling
  • Official
  • Open-minded
  • Placid
  • Protected
  • Proven
  • Quiet
  • Radiant
  • Reflective
  • Rested
  • Relaxed
  • Rock-solid
  • Safety
  • Scientific
  • Secure
  • Serene
  • Self-sufficient
  • Sincere
  • Supported
  • Trusting
  • Unburdened
  • Unconditional
  • Unhurried
  • Uplifted
  • Verify

Looking for Emotional Words in Your Content?

Why not get in touch with us today and speak to one of our expert SEO team members? They will be happy to demonstrate how they can bring new life to your website’s pages.