International Women’s Day is celebrated every year on March 8th. It commemorates the movement for women’s rights. Whether you purposely celebrate International Women’s Day or not, it is a great time for us to reflect back on the past year and the progress we are making in equal rights opportunities for women, especially within the workplace.
There is an increasing number of women working in the marketing sector. Being a woman and finding success in today’s competitive world, in whatever field, can be a challenge. However, despite the set-backs they can face, women are making their mark and presence felt in almost every field. Below, are five of the top women in digital marketing that are leading the way for other professionals in the industry.
Madalyn Skylar is an influential woman in the digital marketing industry. Host of the Twitter chat and podcast, she is a woman with many talents. Not only does she blog, and create incredible content but she teaches courses on digital marketing, works as a business coach, consultant and Twitter marketing expert. As far as women in the digital marketing industry go, Madalyn Skylar is a force to be reckoned with. She has been founding communities since 1996 and is known as the number one social media influence in Houston, a city of more than 2 million people! Needless to say, she influences and educates a whole lot of people and she is certainly an inspiration to us.
Ann Handley is a revolutionary. She speaks and write about the ways in which you can rethink your business marketing. She helps you to look at things from a new perspective and see marketing with a fresh pair of eyes. Not only was she cited in Forbes as the most influential woman in Social Media but she was recognised by ForbesWoman as one of the top 20 female bloggers. Ann Handley is a pioneer in the digital marketing industry. She started her career as a business journalist and editor and has climbed her way up to being the Chief Content Officer of MarketingProfs, a LinkedIn Influencer, a keynote speaker, a mum and a writer. Hadley is based in Boston Massachusetts, where she works from a tiny house in her backyard for that much needed creative space.
Mari Smith, otherwise known as ‘The Queen of Facebook’, is one of the world’s most foremost experts on Facebook marketing and social media marketing. Lets just say, this lady knows her stuff. Mari Smith has had an extensive professional background that includes over twelve years in the fields of relationships, Internet technology and marketing. She travels globally to deliver engaging social media and in-depth training to entrepreneurs and corporations. Mari often shares the stage with other prestigious leaders and celebrities such as; Sir Richard Branson, The Dalai Lama and Tony Robbins to name just a few.
Kim Garst is the Founder and CEO of Boom! Social, a personal branding and social media business consulting firm that is leading the way in digital marketing. A people person, what Kim enjoys the most in business is helping ordinary people reach their full potential through discovering what they are really capable of. Forbes has described her as one of the Top 10 Social Media Power Influencers and she certainly is that! She has provided social and digital marketing advice to some of the biggest names out there, such as Microsoft, IBM and Mastercard to name only a few. Follow her on Twitter, everyone else does.
Pam Moore is one of the most sought-after international keynote speakers in the world. She delivers inspiring, challenging and engaging presentations on digital marketing to audiences in their masses. Pam modestly describes herself as a social media addict. But she is in fact the CEO and Founder of Marketing Nutz, a social media, digital marketing, branding and consulting agency. Pam’s list of credentials and industries of expertise are simply too numerous to list. Quite simply, Pam is an example of passion driven success. She loves what she does and she inspired other people in her wake.
As a society, we need to keep pushing against stereotypes and realise that our contributions, whether male or female, can have a huge impact on our workplace environment.