Hove Dental Clinic

Hove Dental Clinic is a private dental clinic, specialising in a range of treatments, both cosmetic and restorative.

Their aim was to expand their visibility and customer base, having previously struggled to rank across their target regions. What they needed was an agency that could produce keyword-focused content that was not only accurate and informative but also adhered to their unique tone of voice – friendly, professional and reassuring.

Initially, we focused on lead generation within their target areas, implementing local link-building strategies to raise brand awareness and trust.

Once this had been established, we produced and implemented a bespoke content strategy designed to increase the overall flow of traffic to their website. Collaborating with the client, an initial seed list of topics relevant to their services was created. From this, we were able to carry out extensive research to expand and refine a pool of relevant, high-volume keywords.

Our tactic was to create content that would answer the types of questions and concerns that their customers were asking on a daily basis, enabling the client to speak directly to their target audience.

Over the course of 24 months, the site grew continuously in rankings and traffic, with the site regularly appearing in the top 3 positions of search engine results.

With this increase, the clinic managed to significantly increase its customer base and regional visibility, drawing in new audiences from previously untapped markets. In addition, they have since grown the business by opening a new clinic to handle the increase in interest.