Sweet Tree by Browns

Sweet Tree by Browns is a boutique confectioner specialising in personalised chocolate gifts which aim to surprise and delight. Its novel products feature some of the most well-loved chocolate and sweets brands in the UK and many also its include its own secret recipe Belgian chocolate crispy crunch.

Sweet Tree by Browns aim was to improve its website from a technical perspective and then push on to drive Google visibility and sales. What they need was an agency that was proactive and hands-on, happy to move from top-level keyword strategies one minute to fixing broken images the next.

Initially, we focused on improving the website technically to get it to perform as well as the Sweet Tree by Browns team needed for smooth eCommerce functionality. We then launched a full content strategy aimed at getting the website ranking for both sale-generating chocolate keywords and for informational queries around chocolate, to help raise the authority of the brand with Google and expose it to a new audience.

Throughout all this, we had to remain agile in a rapidly changing and highly competitive industry. Products need updating, UX requirements shift and Google ranking factors constantly evolve. Therefore, we have constantly updated our tactics to match what is needed in the moment and maintain forward momentum.

Between 2019 and 2022, we have taken the site from earning around 1,000 monthly visitors to between 5,000 – 10,000 monthly visitors, with the high watermark currently standing at 15,043.

With this increase, Sweet Tree by Browns managed to significantly increase both overall goal completions and revenue.