Paid Media
What We Do.
Paid Media Via Bamboo Nine
Our Story
Bamboo Nine was established in 2014 because we believed that there was a gap in the market for a fully transparent, educational and client-focused digital marketing agency.
We knew we could do things better; we could be more transparent with the work we produce in order to build trust, we could utilise better technology and be more collaborative to build longer-lasting relationships with our clients.
This approach became the essence of what Bamboo Nine stands for: Transparent, Educational and Collaborative. Never deviating from this, our agency has grown to become an established and respected SEO & Google Ads Certified Agency.
We’ve built a brand name that’s synonymous with transparent digital marketing by offering unrivalled customer service and a fully committed digital marketing experience. With a ‘zero margin’ policy our clients always know where 100% of their ad spend is allocated.
Digital Marketing
Navigate the dynamic world of Paid Media with ease. Whether you’re a novice or a pro in PPC (pay-per-click), we make the complex landscape of online advertising simple and accessible. Looking to boost ROI, drive traffic, or enhance brand visibility? Utilise the power of search engines to showcase your services, products, or brand effectively.
Explore a range of platforms from Google/Microsoft Ads to Social Media, and SEO. With billions of daily searches on Google, appearing at the top of search results can dramatically transform your business.
PPC offers this advantage: with just a budget, a solid strategy aligned with your business goals, and a landing page, you can start attracting traffic instantly.
Paid Media
Embrace the expertise of Bamboo Nine’s Paid Media team, an extension of your own. Right from the start, you’ll receive a dedicated team comprising of an Primary Analyst, Strategist and Account Director, skilled in crafting tailored short and long-term strategies, will work closely with you. These strategies align with your business goals and focus on the metrics you value most.
New to digital marketing? Your account manager will guide you every step of the way, from account setup to campaign structure, conducting comprehensive keyword research, implementing conversion tracking, and beyond. Together, we’ll identify your target market, select the most effective channels, and create engaging ad copy that resonates with your audience.
Already experienced with Google Ads, Microsoft Ads, or Paid Social Media marketing? We’ll conduct a thorough audit of your past campaigns, leveraging historical data to develop a budget-conscious strategy with clear targets and KPIs. Your campaigns will be rebuilt with a detailed approach, ensuring maximum relevance and a tailored user experience.
Our approach is centred on delivering results for you, utilizing a variety of channels and platforms tailored to your specific needs, whether they be in eCommerce, lead generation, or a combination of both.
Google Ads
When looking at ways to increase revenue through Google advertising, appearing in the results for Paid Search (PPC) may be your first port of call.
Google Shopping (PMax)
With Google Shopping presenting perhaps the largest growth opportunity for most online retailers, it is not an opportunity to be missed.
Microsoft Ads/Shopping
Microsoft is a service that offers PPC via Bing, Yahoo & DuckDuckGo. Traditionally, CPC’s are lower than Google, as is the search volume.
Display & Remarketing
A useful tool used to target and re-engage users who have previously visited or interacted with your site as they browse Google and its partner websites.
Paid Social
Target specific audiences and demographics with sponsored content on Social Media platforms such as Meta, TikTok, LinkedIn & Twitter.
All the formats operate on a pay-per-click basis meaning that you only pay when a user clicks on your ad.
Google Ads
Set-Up
Google Ads is our most utilised platform, and with Google’s command of approximately 90% of the search market, its effectiveness is clear. Suitable for any budget, large or small, our ads will place your business directly in front of customers actively searching for your products or services.
Below is an overview of what you can typically expect with a standard Google Ads lead generation setup. While not exhaustive, it provides a clear outline of our approach.
Account Audit: If needed, we’ll thoroughly review your existing accounts.
Client Onboarding: Seamless introduction to our services.
PPC and SEO Collaboration: Integrating these strategies for maximum impact.
Keyword Research: Identifying optimal keywords for your campaign.
Data-Driven Strategy: Crafting a plan based on thorough data analysis.
Comprehensive Integration: Connecting with Google Analytics, Call Tracking, and any necessary third-party software.
Custom Campaigns: Designed specifically to meet your unique objectives.
Ad Extensions: Enhancing your ads for greater reach and impact.
Strategy Presentation: Showcasing the structure and approach of your campaign.
Conversion Tracking: Monitoring and optimizing for successful conversions.
Monthly Management Fees – One Platform Only:
Our fees are based on your monthly Ad Spend, and are separated by platform.
Monthly Budget of
| Google Campaigns | £750 | 20% of Ad spend | Negotiable via Directors |
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| Google Campaigns | £750 |
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| Google Campaigns | 20% of Ad spend |
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| Google Campaigns | Negotiable via Directors |
|---|
Monthly Budget of
| Microsoft Campaigns | £750 | 20% of Ad spend | Negotiable via Directors |
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| Microsoft Campaigns | £750 |
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| Microsoft Campaigns | 20% of Ad spend |
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| Microsoft Campaigns | Negotiable via Directors |
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VAT is to be added to all prices shown above
Monthly Management Fees – Multiple Platforms:
Our fees are based on your monthly Ad Spend, if Google and Microsoft are both used, we combine the spend on each platform. If you are running Google Ads campaigns with Bamboo Nine, it will only cost an additional £250 ex VAT to run Microsoft Ads alongside it (depending on your ad spend).
Monthly Budget of
| Google & Microsoft Campaigns | £1000 | 20% of Ad spend | Negotiable via Directors |
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| Google & Microsoft Campaigns | £1000 |
|---|
| Google & Microsoft Campaigns | 20% of Ad spend |
|---|
| Google & Microsoft Campaigns | Negotiable via Directors |
|---|
VAT is to be added to all prices shown above
Campaign Set-Up / Creation Fees:
All of Bamboo Nine’s campaign creation fees are billed as a one-off payment plus VAT and do not include the integration fee.
We bill a set-up fee for each campaign type separately, across each unique platform.
Monthly Budget of
| Google Campaigns | ||||
|---|---|---|---|---|
| Search Campaigns | £500 | £1,000 | £1,500 | £2,000 |
| Shopping & Performance Max Campaigns | £500 | £1,000 | £1,500 | £2,000 |
| Display Campaigns | £500 | £1,000 | £1,500 | £2,000 |
| Discovery Campaigns | £500 | £1,000 | £1,500 | £2,000 |
| Local Campaigns | £500 | £1,000 | £1,500 | £2,000 |
| Video Campaigns | £500 | £1,000 | £1,500 | £2,000 |
| App Campaigns | £500 | £1,000 | £1,500 | £2,000 |
| Microsoft Campaigns | ||||
| Search Campaigns | £500 | £1,000 | £1,500 | £2,000 |
| Shopping Campaigns | £500 | £1,000 | £1,500 | £2,000 |
| Google Campaigns | |
|---|---|
| Search Campaigns | £500 |
| Shopping & Performance Max Campaigns | £500 |
| Display Campaigns | £500 |
| Discovery Campaigns | £500 |
| Local Campaigns | £500 |
| Video Campaigns | £500 |
| App Campaigns | £500 |
| Microsoft Campaigns | |
| Search Campaigns | £500 |
| Shopping Campaigns | £500 |
| Google Campaigns | |
|---|---|
| Search Campaigns | £1,000 |
| Shopping & Performance Max Campaigns | £1,000 |
| Display Campaigns | £1,000 |
| Discovery Campaigns | £1,000 |
| Local Campaigns | £1,000 |
| Video Campaigns | £1,000 |
| App Campaigns | £1,000 |
| Microsoft Campaigns | |
| Search Campaigns | £1,000 |
| Shopping Campaigns | £1,000 |
| Google Campaigns | |
|---|---|
| Search Campaigns | £1,500 |
| Shopping & Performance Max Campaigns | £1,500 |
| Display Campaigns | £1,500 |
| Discovery Campaigns | £1,500 |
| Local Campaigns | £1,500 |
| Video Campaigns | £1,500 |
| App Campaigns | £1,500 |
| Microsoft Campaigns | |
| Search Campaigns | £1,500 |
| Shopping Campaigns | £1,500 |
| Google Campaigns | |
|---|---|
| Search Campaigns | £2,000 |
| Shopping & Performance Max Campaigns | £2,000 |
| Display Campaigns | £2,000 |
| Discovery Campaigns | £2,000 |
| Local Campaigns | £2,000 |
| Video Campaigns | £2,000 |
| App Campaigns | £2,000 |
| Microsoft Campaigns | |
| Search Campaigns | £2,000 |
| Shopping Campaigns | £2,000 |
VAT is to be added to all prices shown above
Integration Fees:
Each platform above also has an associated integration fee as standard of £250 + VAT, which covers setting up and testing all conversion tracking (including necessary micro-conversions), integration with Google Analytics and any other applicable platforms, and setting up enhanced conversions, consent modes or enhanced eCommerce (if applicable).
This fee will be recharged again if you make changes to your website and break the tracking, or you upgrade to a new website.
Feed Optimisation:
Prior to a campaign launch, we always audit your product feed. This allows us to advise on any changes that can be made to benefit performance. The audit is broken down to include: recommendations, examples of the product feed where the recommendation should be actioned, and what the benefit would be for performance.
If you require us to action the recommendations, we can do so at a cost of £100 + VAT per hour. In some cases we may recommend to use third-party plugins that will benefit performance or improve efficiency, which may have separate costs associated, and will be provided to you before making any changes.
VAT is to be added to all prices shown above
Paid Media Asset Creation:
Maximise your visibility with Display Ads.
Please see below Bamboo Nine’s Paid Media Creative Assets Pricing PDF, which includes all our prices.
Web Maintenance Package:
Your website, looked after. Let our team of developers keep your WordPress website updated and secure so you can focus on your clients, not IT headaches.
Please see below Bamboo Nine’s Web Maintenance Package PDF, which includes what our package covers for the low price of £200 ex VAT per month.
Fees Broken Down
What your Management Fees Cover:
- 24/7 customer service via the Directors
- Continual Testing & Experiments
- Automated Bidding Trials
- Campaign Type Expansions
- Daily Monitoring
- Weekly Reporting (as needed)
- Monthly Reporting (as needed)
- Quarterly Reviews (as needed)
- Ongoing Keyword Bid Optimisation
- Ongoing Search Query Analysis/Expansion
- Competitor Analysis/Monitoring
- PPC Communication & Consultancy
- Forecasting and seasonal budget recommendations (as needed)
Mediahawk 3rd Party Costs
We always recommend our non eCommerce clients use call tracking. This allows us to track not just how many incoming calls we generate, but we can understand what keywords are driving the calls. When we know this, we can optimise more intelligently – and spend your budget on better performing keywords.
This service costs £58 per month via Mediahawk. You pay direct to Mediahawk, so you know we don’t make money off this necessity.
This is an agency rate, and if you went direct to Mediahawk, you’d pay £299 per month for this service. We don’t make a penny from you using Mediahawk.
How we Invoice
Once you’ve decided that you would like to work with Bamboo Nine, we’ve discussed your campaign’s strategy and you’re happy for us to begin your build, our Accounts Team will set you up as a new account and invoice you for the setup fee and the first month’s management fee.
Once this is paid, we then start the campaign build.
The recurring invoice then starts 30 days after the launch of the campaign.
Why Choose Bamboo Nine
- Premier Google Ads Partner
- Microsoft Advertising Partner
- Rolling Contracts
- A Transparent, Educational & Collaborative Agency
- No Hidden Margins
- You Own Your Data
- You Pay The Publishers Direct
- You See Everything We Do – Communication for us is key
- Call Tracking (recommended)
- We are a 9 year old established Agency.
Transparency & Reporting
You will receive dedicated support throughout your digital marketing campaigns, managed by a team of people that care passionately about your business. Our reports are sent out every month via a link to our reports page, where you can access with your own unique password. This link is yours alone and allows you to view past months successes, not just your current months.
All digital Paid Media campaigns are completely transparent. We justify and report on every hour we spend on your campaign to ensure you are getting the absolute best value for money.
Customer care, attention to detail and consistent results are the reasons why our clients continue to work with Bamboo Nine.
What our clients have to say
Meet your Paid Media Team
Our Paid Media team is headed up by our Head of Paid Media, Zak and Senior Paid Media Manager, Denise. We build and manage every paid search campaign with the same meticulous attention to detail, regardless of brand status or budget.
Zak Pashen
Director of Paid Media
Denise Facca
Head of Paid Media
Tom Haynes
Paid Media Manager
Harry Makins
Strategy Manager
Thom Wilson
Paid Media Manager
Shuk Ozdincer
Paid Media Manager
Haider Tanveer
Paid Media Manager
Elena Browning
Content Specialist
Sophie Grant
Senior Paid Media Analyst
Joe Stansfield
Paid Media Analyst
Yoanna Koleva
Paid Media Analyst
Molly Lutz
Paid Media Executive
Romario Gauntlet
Paid Media Executive
Callum Earnshaw
Paid Media Executive
Nabil Miah
Paid Media Executive
Joe O’Donnell
Paid Media Analyst