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Google Ads Paid Media Proposal

Paid Media via Bamboo Nine

We started Bamboo Nine because we saw a gap in the market for a fully transparent, ethical and client focused agency. Trust is the only way to build relationships, and with this trust we will deliver world-class customer service and of course, results.

Chris Rivera, Bamboo Nine

Bamboo Nine – Our Story

Bamboo Nine was established in 2014 because we believed that there was a gap in the market for a fully transparent, ethically minded, and client-focused digital marketing agency. We knew we could do things better; we could be more transparent, honest and trustworthy than other agencies and that we could utilise better technology, be more engaged and build better, longer-lasting relationships with our clients than the industry standard.

This approach became the essence of what Bamboo Nine stands for: Transparency, Technology and Exceptional Customer Service.
Never deviating from this, our agency has grown to become an established Premier Google Partner and a Google Ads Certified Agency that boasts a 90% client retention rate. We’ve built a brand name that’s synonymous with ethical digital marketing by offering unrivalled customer service and a fully transparent digital marketing experience, so you always know where 100% of your ad spend is allocated. We’ve also invested in sophisticated call tracking technology and the ongoing development of new and exclusive in-house tools to support our expert account managers in delivering exceptional results for our clients.

Your Paid Media Team

Zak Pashen Portrait Photo

Zak Pashen

Head of Paid Media

Denise Fakka Portrait Photo

Denise Facca

Paid Media Manager

Chris Johnson Portrait Photo

Chris Johnson

Head of Technical

Chris Rivera

Director

Ian Robins

Director

Olwyn

Olwyn Walsh

Senior Paid Media Analyst

Tom Haynes

Senior Paid Media Analyst

Harry Makins Portrait Photo

Harry Makins

Paid Search Analyst

Thom Wilson Portrait Photo

Thom Wilson

Paid Search Analyst

Joe Greet Portrait Photo

Joe Greet

Paid Search Analyst

Elena Browning Portrait Photo

Elena Browning

Paid Search Analyst

Alice Lawrence

Paid Search Analyst

Team photo missing

Jessica Laidlaw

Junior Paid Search Analyst

Digital Marketing

Whether you’re new to PPC (pay-per-click) or a seasoned Paid Media professional, we understand that the world of online advertising and digital marketing can at times seem overwhelming. Whether you are looking to increase ROI, drive traffic to a landing page or raise your brand awareness, there have never been so many ways to utilise search engines to get your services, products or brand in front customers.

From PPC Advertising to SEO and Social Media, there is a host of different online marketing platforms and strategies that can help you achieve your goals. With over 5.6 billion searches a day on Google alone, having your product or services listed at the top of one of their search results pages at the exact time someone is searching for it can have an incredible impact on your business. And that’s what PPC offers, all you need is a budget, a clear strategy that aligns with your business goals and a landing page ready to receive almost instant traffic.

Paid Media

As experts in Paid Media, we want you to see Bamboo Nine as an extension of your team so, from the offset, you’ll be assigned your own talented account manager who will collaborate with you to create meaningful short and/or long-term strategies based on your business objectives and the metrics that matter most to you.

If you’re brand new to the world of digital marketing then your account manager will be on hand to guide you through every stage; from setting up your account to how we’ll structure your campaigns, our extensive keyword research process, conversion tracking implementation and much more. Working with you, we’ll also establish who and where your target market is, which channels will be best suited to reach these audiences before creating the kind of relevant ad copy messaging that’s going to engage those audiences effectively.

Or, if you’ve previously advertised using a digital marketing platform such as Google Ads, Microsoft Ads (formerly Bing) or any type of Paid Social Media marketing then we will perform a full audit of your previous campaign setup. From here, we are able to use the historical data within the account to build a strategy based on your budget with targets and KPI’s that utilises your existing data as a benchmark before rebuilding your campaigns in a granular structure that maximises relevancy and delivers a custom user experience.


Everything we do is based around getting you results and the following outlines some of the channels and platforms we use depending on whether your focus is eCommerce, lead generation or both!


Paid Search – The name given to expanded text ads that are shown at the top of the search engine’s results page above and below the organic listings most found on Google and Bing.
Google Shopping (Product Listing Ads) – Similar to text ads, these will also display in the sponsored search results on both Google and Bing, however, the formatting will include a product image, price, and the merchant name.
Display Ads – Whereas Paid Search text ads are only shown on the search engines results page, Display ads are shown across over 2 million websites and videos that form part of the Google and Microsoft Display Networks.
Remarketing – A useful tool used to target and re-engage users who have previously visited or interacted with your site as they browse Google and its partner websites.
Paid Social – Target specific audiences and demographics with sponsored content on Social Media platforms such as Facebook, Instagram, LinkedIn, Twitter.


All the formats above operate on a pay-per-click basis meaning that you only pay when a user clicks on your ad and the reason why PPC remains a cost-effective way of increasing revenue and leads.

Lastly, we base your recommended monthly Google Ads Budget on three factors:

• The average CPC (Cost-per-Click) of the most relevant keywords to your industry, product, or service
• The volume of competition for those keywords
• Your targets regarding ROI, ROAS or other KPI’s.

Google Ads Set-Up

The most used platform is Google Ads and with Google dominating around 90% of the search market share, it’s easy to see why. What makes it so great is that it can be effective regardless of whether your budget is small or large and the ads that we’ll create will get your business in front of customers already in the market and actively searching for your product or services.

Detailed below is what you can expect to receive as standard for a typical Google Ads lead generation setup. It’s by no means comprehensive, but it works as a broad overview.

• Account Audit (If Applicable)
• Client Onboarding
• PPC and SEO Integration
• Keyword Research
• Data Analysis and Strategy Formulation
• Integration with Google Analytics, Call Tracking and any Additional 3rd Party Software Required
• Bespoke Campaign Creation Tailored to Your Unique Goals
• Ad Extensions
• Strategy and Campaign Structure Presentation
• Conversion Tracking

Campaign Management

Building a best-in-class campaign structure is just the beginning. Once your campaigns are live, we’ll collect, analyse, and use the data to inform our decision-making process as we continually look for ways to optimise and improve the performance of your account. Every single data point has the potential to unearth the key to give you the advantage over your competitors and provide real value to your business. That’s why we regularly perform split A/B tests and experiments, Expansions to increase ad relevancy, negative keyword identification, ad schedules, audience, demographic and device bid modifiers plus a whole lot more. The digital landscape is rapidly evolving, and we want to make sure your campaigns do too.

Custom Reporting

We provide all our clients with detailed weekly, monthly, or quarterly reports that clearly display how your campaigns performed. This, in tandem with key insights into your account and a summary of proactive measures we’ll then take, means you can measure not only your performance but also ours. It’s this, “put our money where our mouth is” approach that embodies Bamboo Nine as an agency and why we don’t believe in long contracts. Our work should speak for itself.

Campaign Creation Feeds

All of Bamboo Nine’s campaign creation fees are billed as a one-off payment plus VAT and do not include the integration fee.

Google Lead Generation Campaigns:
• Monthly Budget of less than £1,000 = (£300 + VAT)
• Monthly Budget of £1,001 to £1,500 = (£400 + VAT)
• Monthly Budget of £1,501 to £5,000 = (£500 + VAT)
• Monthly Budget of £5,001 or More (£750 + VAT)

Google Shopping Campaigns:
• Less than 100 Products = (£600 + VAT)
• 101 to 500 Products = (£750 + VAT)
• 501 to 2000 Products = (£1,000 + VAT)
• 2001 or more Products = (£2,000 + VAT)

Amazon Shopping Campaigns:
• Less than 100 Products = (£600 + VAT)
• 101 to 500 Products = (£750 + VAT)
• 501 to 2000 Products = (£1,000 + VAT)
• 2001 or more Products = (£2,000 + VAT)

Google Display Campaigns:
• Remarketing = (£50 + VAT)
• Display Campaigns = (£300 + VAT)
•DoubleClick Display = (£750 + VAT)

Paid Social Campaigns:
• Launch Campaign = (£300 + VAT)
• Each additional campaign after the launch = (£200 + VAT)

Microsoft Ads (Bing & Yahoo) Search Campaigns:
• Monthly Budget of less than £1,000 = (£200 + VAT)
• Monthly Budget of £1,001 to £1,500 = (£300 + VAT)
• Monthly Budget of £1,501 to £5,000 = (£400 + VAT)
• Monthly Budget of £5,001 or More (£500 + VAT)

Technical Integration / Tracking Fee:
• (£200 + VAT)

Monthly Management Fees

Paid Media Management Fees:

Our fees are based on your monthly spend on Google Ads.

Google Lead Generation Campaigns and/or Shopping Campaign:
• Monthly Budget of £0 to £1,500 = (£300 + VAT)
• Monthly Budget of £1,500 to £30,000 = (20% of Google Ads spend + VAT)
• Monthly Budget of £30,000 to £100,000 (Negotiable via Directors)

Microsoft Lead Generation Campaign:
• Monthly Budget of £0 to £1,500 = (£200 + VAT)
• Monthly Budget of £1,500 to £30,000 = (12% of Google Ads spend + VAT)
• Monthly Budget of £30,000 to £100,000 (Negotiable via Directors)

Social Campaigns:
• If the campaign has an end date (up to 28 days) then no management fee is charged
• If the campaign has an end date (more than 28 days) then management fee will be bespoke (£200 + VAT)
• If the campaign is ongoing, the management fee will begin in the 2nd month and if spend is less than £1,500 (£200 + VAT)
• If the campaign is ongoing, the management fee will begin in the 2nd month and if spend is £1,500 or more (20% of Platform spend + VAT)

Technical Support Fees:
Technical Support Fee (£100 + VAT per hour)

If a client wishes for us to assist in any technical support for example website issues, tracking etc. We have a fixed fee of £100 + VAT per hour.
If the job is small and takes us little time, then at the discretion of our Head of Technical, we won’t charge you.

Fees Broken Down

What your Management Fees Cover:

  • 24/7 customer service. We mean this.
  • Daily monitoring
  • Weekly reporting (as needed)
  • Monthly reporting (as needed)
  • Quarterly reviews (as needed)
  • Ongoing keyword bid optimisation
  • Ongoing search query analysis
  • Competitor analysis
  • Forecasting and seasonal budget recommendations (as needed)

Other Costs

We always recommend our clients use call tracking. This allows us to track not just how many incoming calls we generate, but we can understand what keywords are driving the calls. When we know this, we can optimise more intelligently – and spend your budget on better performing keywords.

This service costs £50 per month via Mediahawk. You pay direct to Mediahawk, so you know we don’t make money off this necessity.

This is an agency rate, and if you went direct to Mediahawk, you’d pay at least 100% more for this service. 

How we Invoice

Once you’ve decided that you would like to work with Bamboo Nine, we’ve discussed your campaign’s strategy and you’re happy for us to begin your build, our Accounts Team will set you up as a new account and invoice you for the setup fee and the first month’s management fee.

Once this is paid, we then start the campaign build.

The recurring invoice then starts 30 days after the launch of the campaign. 

Why Choose Bamboo Nine

  • Premier Google Ads Partner
  • No contracts
  • An ethical & transparent agency
  • No hidden margins
  • You own your data
  • You pay Google direct
  • You see everything we do – communication for us is key
  • Call tracking (recommended)
  • Passion. We care.

What our clients have to say

I wouldn’t hesitate to recommend Bamboo Nine; they did exactly what we asked them to do and more in a very short space of time and it was a pleasure working with Zak Pashen, Chris Rivera and their Head of Technical, Chris Johnson.

Ian Parrish, Bourne Leisure

I have been extremely pleased with the quality of lead generation that our PPC campaign has given us. We are consistently visible on the first page of Google for all of our targeted search terms and the fact that over half of our business comes from google shows how well it works. I wouldn’t hesitate to recommend Bamboo Nine to any escape room looking to increase online visibility and sales because they definitely know what they’re doing!

Phil Harris, Pier Pressure

We have worked with Bamboo Nine for over 4 years and they are always on the end of the phone and happy to answer questions we have, not just PPC questions! Their customer service is honestly amazing and we see Chris as a part of our business. Our campaigns are run ever so well and long may our relationship continue.

Charlotte Thompson, Thames RIB Experience

You and Steve have been brilliant with me, even more so through the lockdown. Since meeting you and Bamboo Nine, only great things have happened for Burlingtons, so thank you!

Daniel Ives, Burlingtons

I wanted to pass on my thanks for the results we have achieved this week and the weekend, great performance and appreciate you keeping a close eye on what is happening. Your work on our campaign clearly starting to pay off and I appreciate all the great things you are doing.

Mark, Sand Architectural

Bamboo Nine, we love our new site! You took our brief and blew us away. The feedback from our clients about our website has been extremely positive and we have already won contracts on the strength of it. We can’t thank you enough!

Francesca Coleman-Carr, Sash Windows London Ltd

I just wanted to let you know how fantastic Luke has been. All of your team are always so quick to respond and get things done but given the current circumstances he’s been truly amazing (and Steve with the bits he’s been assisting with too 🙂). Of course not forgetting the rest of the guys; Denise has been great as always too, implementing our EHB restructure today and advising us on our PPC at this uncertain time. You really do have an awesome crew!

Lucy Hunt, Oak Frames Direct

Bamboo Nine have been pivotal in moving us forward with our Digital Marketing this year. Specifically focusing on Google Ads, the Bamboo Nine team have gone above and beyond to make sure we’re optimising this crucial area of our business. They’re a great team to work with… knowledgeable, experienced and adaptable

Sally Gamester, Venture Blue

I never have to worry about my campaign. Every day I get leads, which is what I want. I know they are working behind the scenes daily to improve the campaign even more so and I appreciate the fact I can get on and run my business while they do their thing.

Dom Fagan, Concrete Flooring Solutions

I trust Bamboo Nine because they always go the extra mile for us. Their service and more importantly, their results; is why we are loyal to them. We expect a lot, and they deliver.

Daniel Humphreys, Sure Removals

They do what they say they’ll do, and they do it well. I have complete faith and trust in Chris and his team.

Alan Read, AMR Pest Control

Since I’ve worked with Bamboo Nine, our Google Shopping campaign and PPC campaign has improved drastically and we now get the leads in to the business that we want and need, rather than just clicks to our website. The guys are always on the ball and always contactable and due to the success of my PPC campaign, I have introduced Bamboo Nine to other companies with my full recommendation.

Ali Sik, Stone and Wood Shop